Groupe Shopbot Inc.

Groupe Shopbot Inc.

November 23, 2010 08:00 ET

Groupe Shopbot Inc.: Ladies Choice for the 2010 Holiday Season

Shopbot Survey Reveals Popular Trends

QUEBEC CITY, QUEBEC--(Marketwire - Nov. 23, 2010) - Online buying continues to increase in Canada, with shoppers purchasing everything from home furnishings and sports equipment to electronics and clothing from the comfort of their own home. Shopbot.ca, Canada's premier online shopping engine, released the results of a survey today showing what the most searched for items are this holiday season, and beauty and fashion products are proved to be at the top of women's lists this year.

"The survey polled well over 100,000 buyers, and according to those results, 45% of Shopbot users are female," states Canadian sales director, Ashley Bienvenu.

"We've seen a significant trend this holiday season that leans towards more personal items among our users. They are not just coming to Shopbot for the popular high tech gifts, but for clothing, jewellery, home décor, and beauty products."

According to the survey, health and beauty items are among the most popular products for women this holiday season, with over 50% of users citing perfume and fragrances as their primary interest.

"Dior, Marc Jacobs, Givenchy, and Dolce and Gabbana are the most popular perfume brands on Shopbot," Bienvenu notes.

35% of Shopbot users also report being interested in the fashion and accessories offers available on the website this holiday season, and data shows that handbags and shoes are the top two most popular products.

"Our statistics show a substantial increase in demand for the more feminine products on our website. Our Fashion category alone has seen a nearly 55% boost in popularity since last year," Ms. Bienvenu says.

Just behind fashion are household products, with nearly 30% of female Shopbot users focusing their shopping on decoration and home appliance products.

"Key word searches for coffee and espresso machines have almost tripled since last year's holiday season, " Bienvenu states, "And we continue to observe an ever increasing interest in things like lighting products and linens."

About Groupe Shopbot Inc.

Groupe Shopbot Inc. is a Canadian price comparison service established in 2004, helping customers to shop online by finding the best products at the lowest prices. Since its inception, it has become Canada's premier comparison shopping engine and continues to grow in the rapidly expanding e-commerce and online shopping industries.

Shopbot is the one-stop-shop where customers can go to find the best value for the products they want, all from the comfort of their own home. Shopbot offers a range of products from its partner companies including computers and electronics, accessories and personal care, and even travel needs, helping customers find what they are looking for at a great price.

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