SOURCE: Grouptivity

March 22, 2007 08:00 ET

Grouptivity Makes Private Online Discussions Easy

SAN MATEO, CA -- (MARKET WIRE) -- March 22, 2007 -- People all over the world are publicly sharing views on everything you can imagine via weblogs and public discussion boards. But how does one conduct private discourse with a selected group without managing numerous emails? Grouptivity ( today answers that question with a tool to help users instantly launch a private discussion about any content they find on the Web -- directly from that source.

According to a recent survey by, 85 percent of Web users currently share and discuss content online, but 71 percent would do so more often if a private discussion alternative were available. That's where Grouptivity comes in. A Grouptivity user finding a Web page of interest can start a private discussion with a new or pre-defined group simply by clicking on the Grouptivity "discussion bubble" button in their browser. This button pulls Web content, text, images and other media into the discussion board where one can then enter email addresses to create a private conversation. Recipients need not sign up for an account to participate.

"Content has exploded on the Web over the last decade, and there is no simple way to privately discuss it with friends and colleagues," said Ankesh Kumar, Grouptivity president and CEO. "Grouptivity is the first product to make it easy to share, discuss and collaborate on matters of interest with a selected group of people."

In addition to facilitating group discussion of Web content, Grouptivity provides a convenient and powerful environment where consumers define and manage their own group relationships. User-friendly tools allow the addition of question elements, polls and surveys, making it easy to schedule the time and logistics of complex group events with a single message. Group responses are assembled into a single view for all participants, eliminating the multiple exchanges of email and phone calls required for traditional activity planning.

About Grouptivity

Grouptivity ( empowers consumers and Web publishers with advanced email and Web tools to bridge groups and social networks of all kinds and to safely, conveniently and confidentially share and discuss media content and plan group activities. Grouptivity is a subsidiary of privately held appMail, LLC (, a software communications company founded in 2001 and based in San Mateo, Calif.

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