July 01, 2014 09:00 ET

Grovo and TOWN Residential Partner to Train Its Real Estate Professionals on New Marketing and Productivty Tools

TOWN's Workforce Evolves Through Company-Wide Digital Marketing Training Deployment From Grovo

NEW YORK, NY--(Marketwired - Jul 1, 2014) - Grovo, the cloud-based video training platform that teaches Internet and professional skills in 60 seconds, and top-ranked, fully-integrated Manhattan real estate services firm TOWN Residential, have partnered to give TOWN's agents and brokers the resources they need to take advantage of the most impactful marketing and productivity tools for real estate. Beginning today, TOWN will provide its 600 representatives and employees with free access to Grovo's training library, which includes videos on over 130 Internet tools, cloud services and professional topics, as well as use Grovo's cloud platform to deploy customized, digital marketing-focused courses.

The real estate industry largely relies on back-end databases, online listings and printed fliers to market its properties and expertise, which only go so far -- TOWN recognized the need to equip its brokers with simple, actionable trainings on new marketing tools that will continue giving TOWN the competitive edge and keep its brand front and center.

"Education is an essential piece of any broker's marketing and personal business," said TOWN's Director of Digital Marketing, Danielle Garofalo. "TOWN has once again proven that it prioritizes putting its brokers on the cutting edge in all aspects of the industry. By implementing the Grovo platform among all its agents, TOWN sets them apart and provides an avenue in which they can become well-versed in even more sectors of the marketplace."

Grovo's effective cloud-based training platform makes training convenient and easy for on-the-go workforces, allowing TOWN's agents the flexibility to learn new tech tools and digital skills anytime, anywhere and across platforms on mobile, tablets or their desktop.

"As industries like real estate move increasingly online and on-demand, new technologies become essential at a rapid pace -- but it also leads to a skills and knowledge gap that impacts results, as employees can quickly fall behind in understanding and using the best tools for the job," said Jeff Fernandez, Cofounder & CEO, Grovo. "Grovo strives to provide companies such as TOWN Residential with a solution to close that gap, so their employees can reduce training time and focus on fostering client relationships and selling properties. That TOWN recognizes this issue and is evolving its business to close the gap, speaks to the importance of getting our workforces across industries up to speed."

TOWN will use Grovo's cloud-based platform to deploy relevant Grovo-produced trainings, as well as serve up its own corporate training content. Customized courses will focus on digital marketing, professional productivity skills, and TOWN's corporate best practices to help brokers and employees stay ahead of the curve.

"TOWN has been committed to technology and training on all levels since inception," said TOWN's Managing Director of Technology, Chris Reyes. "Partnering with Grovo to provide untethered access to such a valuable resource is a strategic choice that will empower each and every representative and employee in TOWN with the knowledge they need to excel in this fast paced digital world."

An expert in micro-learning, Grovo is designed to keep pace with skills needed to succeed in today's business world. Based on proprietary microlearning methodology, Grovo quickly produces and deploys 60-second videos in real-time as technologies update. Through the end-to-end solution, businesses can then implement the training immediately on its cloud-based platform, which includes functionality to accurately measure, track, and manage employee performance.

About Grovo
Grovo teaches Internet and modern professional skills with 60-second videos. The videos follow Grovo's proprietary microlearning methodology and are delivered in its beautiful and effective training platform. With more than 4,500 video lessons and assessments covering 130 Internet tools, cloud services, and professional topics -- all produced at its NYC headquarters -- Grovo makes it easy for people and organizations to learn critical skills needed to succeed in today's always-connected world.

Organizations in 150 countries, including more than 100 Fortune 500 companies, use Grovo to train their teams. Founded in 2010, Grovo has raised $7M in funding from Accel Partners, SoftTech VC, Red Swan Ventures, and Costanoa Venture Capital. Learn more at

About TOWN Residential
TOWN is a top-ranked, fully integrated Manhattan real estate services firm created through the partnership of Founder and Owner Andrew Heiberger and Co-founder and CEO Joseph Sitt, specializing in luxury residential sales and leasing and the marketing, sales and leasing of new developments. An integral part of the New York real estate landscape, TOWN has a team that exceeds 600 licensed professionals and staff in ten neighborhood offices: TOWN Greenwich Village, at 530 LaGuardia Place; TOWN SoHo, a landmarked corner storefront at 337 West Broadway dating to 1886; TOWN 79th Street, a corner storefront at 239 East 79th Street on the Upper East Side; TOWN West Village, a trophy office at 446 West 14th Street; TOWN Astor Place, a block-front space overlooking historic Astor Place in the Gwathmey Siegel-designed Sculpture for Living at 26 Astor Place; TOWN Fifth Avenue, located in the prestigious Crown Building at 730 Fifth Avenue at 57th Street; TOWN Flatiron, located at 110 Fifth Avenue and 16th Street; TOWN Greenwich Street, nestled in heart of the Financial District at 88 Greenwich Street; and TOWN Gramercy Park and the corporate team at TOWN Residential, both located at historic 33 Irving Place. For more information about these offices and TOWN Residential, visit:

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