SOURCE: Grow Marketing

June 13, 2006 07:00 ET

Grow Marketing Honored With Eight Industry Awards

Innovative Experiential Marketing and Public Relations Campaign Captures Attention of Consumers and Industry

SAN FRANCISCO, CA -- (MARKET WIRE) -- June 13, 2006 -- Grow Marketing, a leading experiential marketing and public relations agency, announced today that it is the recipient of eight prestigious awards recognizing excellence in marketing communications and public relations campaigns for its innovative launch strategy and execution program for the first mobile phone designed for tweens, the Firefly phone. The awards are:

--  2006 Kid Power Breakout Marketing Campaign of the Year
--  2006 Bronze Bulldog Award, New Product Launch, Consumer category
--  2006 Communicator 'Award for Excellence' in three campaign categories:
    Marketing, Promotion and Publicity
--  2006 Bronze Anvil Award of Commendation
--  2005 League of American Communications Professionals Silver Magellan
    Award for Marketing, Product Launch
--  2005 League of American Communications Professionals Award for Top 50
    Campaigns of 2005
Grow concepted and executed immersive brand experiences for Firefly Mobile that crossed different mediums and popped up in places where consumers live and play. From baseball stadiums, movie theatres and shopping malls, to interactive online programs with Neopets and Nickelodeon, Grow leveraged experiential marketing tactics to maximize high-touch, high-visibility consumer interactions to get the Firefly phone into consumers' hands. PR placements included CBS' "Early Show," Child Magazine, Good Housekeeping, Newsweek, Time, NBC "Today" Show, The New York Times, Parenting, People Magazine, USA Today, Wall Street Journal, and the much coveted "O" List, the Oprah Magazine's list of her favorite things. Overall impressions for the launch exceeded two billion.

Grow Marketing's reputation for innovative programs that bring brands to life has attracted clients from a diverse range of consumer brands and services including Jamba Juice, Levi Strauss & Co., Hanesbrands, Visa, Old Navy, Banana Republic and Smith & Hawken.

"Our services appeal to a broad spectrum of companies that want to actively immerse consumers into their brand experience," says Gabrey Means, co-founder of Grow Marketing. "Our team is dedicated to having a deep understanding of consumer behaviors and providing brands with tools and techniques needed to make emotional connections which lead to long-term loyalty. Tools in our arsenal include brand strategy and positioning development, experiential marketing, seeding and loyalty programs and public relations initiatives."

About Grow Marketing

San Francisco-based Grow Marketing was co-founded in 2001 by Gabrey Means, who led experiential marketing for Banana Republic, and Cassie Hughes, who led marketing and PR efforts at Levi Strauss & Co. before opening their own shop. Grow Marketing creates experiential marketing platforms that build deep-seeded connections between brands and consumers. The company's expertise in crafting and executing experiential marketing and publicity campaigns differentiates brands, gets consumers talking and drives consumer action. Grow Marketing is also known for extending advertising campaigns in unexpected ways and engaging influencers and turning them into brand advocates. The team specializes in developing compelling loyalty programs and community platforms that extend the brand essence and forge partnerships between like-minded brands.

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