SAN FRANCISCO, CA--(Marketwired - Jan 23, 2014) - Today Grow Mobile, the leading platform for consolidated mobile application marketing, announces impressive revenue and customer growth in 2013 as well as the hiring of John Moffett as Chief Financial Officer and Brett Orlanski as Vice President of Business Development.
John Moffett brings 20 years of experience to Grow Mobile. As Chief Financial Officer, Moffett is responsible for leading financial operations, legal operations and human resources. Previously, Moffett served as Chief Financial Officer for AppDirect, Inc., Vizu Corp., and Digg Inc.
As Vice President of Business Development, Orlanski leads advertiser sales initiatives and customer acquisition for Grow Mobile. He brings more than 15 years of business development and sales experience from WildTangent, Virtual Greats, Doppelganger Inc., Simple Star Inc., and more, to the Grow Mobile management team.
"John's experience in financial planning for high-growth companies is second to none and will be a huge asset to our executive management team," said Brendan Lyall, Co-Founder and Chief Executive Officer at Grow Mobile. "Brett's expertise in leading sales teams is essential as we continue to expand our customer base and platform adoption at unprecedented rates. We are investing aggressively in the expansion of our business with the addition of leaders like John and Brett."
Grow Mobile also announces a 300 percent increase in revenue since the Grow Mobile Platform officially launched in June, 2013. The Grow Mobile Platform is now tracking more than 200 million devices and processing data for more than nine million daily active users. Grow Mobile has grown its customer base by more than 100 percent and is managing millions of dollars in monthly advertising spend for many of the top mobile application and games publishers.
"Grow Mobile's growth proves that the desire for consolidated buying across multiple demand side platforms, ad networks, direct publishers and social traffic channels, is a greater-than-ever-need within the mobile application marketing industry," said A.J. Yeakel, Co-Founder and Chief Operations Officer at Grow Mobile. "As the mobile market expands in 2014, competition heats up, and fragmentation is greater, we will continue to invest in the Grow Mobile Platform to deliver new features that help our customers navigate and take full advantage of new market opportunities."
About Grow Mobile
Grow Mobile is changing the way companies approach mobile application marketing. Grow Mobile's Platform provides a single dashboard for marketers to traffic, analyze and optimize user acquisition campaigns in order to make smart decisions and dramatically increase profits. Grow Mobile's business intelligence provides unprecedented insights for advertisers to optimize ad buying. Grow Mobile was founded in 2012 by mobile user acquisition experts and technologists from Zynga, Storm8 and Adify. Customers include CocoaChina, GREE, Hipmunk, Pixelberry Studios, Gran Cru, KLab and Zynga. Grow Mobile is funded by Signia Venture Partners and Bessemer Venture Partners and is headquartered in San Francisco. For more information visit www.growmobile.com and follow Grow Mobile on Facebook and Twitter.