Canadian Health Food Association

Canadian Health Food Association

April 11, 2007 10:13 ET

Growing demand for natural health/ organic products spurs innovation

Attention: Food/Beverage Editor, Health/Medical Editor, Lifestyle Editor TORONTO, ONTARIO--(CCNMatthews - April 11, 2007) - As more Canadians discover the benefits of natural health products and turn to alternative forms of medicine to improve the quality of their lives, suppliers to the natural products and organics industry are meeting the demand with innovative new products.

Over 550 companies will be displaying the latest in product development in natural health at CHFA Expo West, April 19-22, 2007, at the Vancouver Convention & Exhibition Centre.

Presented by the Canadian Health Food Association (CHFA), Expo West is a conference and trade show for natural health retailers, health practitioners, and distributor/ manufacturers who want to hear about the most recent market trends and experience first-hand the hottest products in the areas of natural and organic food and beverage, natural body care, vitamin and mineral supplements, herbal supplements, traditional medicines, homeopathics, sports nutrition and natural and organic clothing and home furnishings.

A scan of the new product launches at Expo West illustrates how suppliers are providing natural products in easy to use formats for today's natural health products consumer. For example, the phyto-power of antioxidants can now be found in capsules; fibre in tablets; probiotics in shelf-stable capsules or refrigerated mini drinks; and a combo of calcium, magnesium and vitamin D can now be found in a liquid form.

Innovation and convenience also show up in natural and organic food options. Exhibitors will be sampling organic single-serve pizzas; turkey sausages free of wheat, gluten, dairy, egg, nut or soy; reduced fat chips and cheese puffs; smoothies chock full whole fresh fruit and berries with no added sugar, preservatives, or additives; and soy milk enhanced with omega-3.

For a five-page document containing some of the highlights of new products, identified by trade show exhibitors, or to register to attend Expo West, contact Natalie Cajic, Communications Coordinator at 416-497-6939 ext. 234, 1-800-661-4510 or


The Canadian Health Food Association (CHFA) is Canada's largest national trade association representing the natural products industry. Its members include over 85 per cent of the retailers, suppliers, wholesalers, distributors, and manufacturers that are involved in a variety of industry sub-sectors such as vitamin and mineral supplements, herbals, homeopathics, sports nutrition products, natural foods and organic products. We believe that Canadians deserve access to safe and efficacious natural health products.
The CHFA exists to empower and support our members by acting on their behalf to secure a fair regulatory environment, hosting forums that showcase innovative products, delivering ongoing vital and relevant education, and providing valuable member services. This ensures that our industry is sustainable and stronger both culturally and financially.
/For further information: IN: FOOD, HEALTH

Contact Information

  • Natalie Cajic, Communications Coordinator, Canadian Health Food Association
    Primary Phone: 416-497-6939 ext. 234
    Toll-Free: 800-661-4510