March 21, 2011 10:08 ET

Growing RFID Sales Attributed to an Increase in RFID Tagging

ROCKVILLE, MD--(Marketwire - March 21, 2011) - has announced the addition of Infiniti Research Limited's new report "Global Retail RFID Market 2010-2014" to their collection of Electronics market reports. For more information, visit

Research conducted by Technavio reveals that the global retail RFID market is expected to grow. The report, which focuses on the Americas, EMEA and APAC, indicates that the market is currently driven by the increase in item level tagging by apparel retailers, among other factors.

"The item-level tagging mandated by Wal-Mart and other retailers has increased the market growth of RFID tagging in the retail industry. Moreover with companies such as Marks & Spencer in the U.K. and American Apparel rolling out more than 200 million RFID labels for apparel globally, the market is expected to grow tremendously," reports Technavio analyst.

In spite of the need, integration issues with existing systems, hinder the growth of this market. However, constant new innovations in the market are expected to overcome growth challenges.

The global retail RFID market is marked by manufacturers and retailers joining hands on RFID initiatives. This makes the study an important one for companies to fully understand the potential in the market and formulate its own strategy. The report "Global Retail RFID Market 2010-2014" is based on an extensive research from inputs by industry experts, vendors and end-users. It examines the factors -- including the key trends, drivers and challenges, impacting the evolution of this market. Further, it contains an in-depth understanding of the key vendors including their SWOT Analysis.

Companies mentioned in this report include Alien Technology and Motorola. For more information, visit

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