GrowthWorks WV Management Ltd.

GrowthWorks WV Management Ltd.

August 10, 2007 12:25 ET

GrowthWorks Managed Fund Invests in Pinpoint Selling Inc.

TORONTO, ONTARIO--(Marketwire - Aug. 10, 2007) - GrowthWorks(i) announced today that one of its managed funds have committed to a second round of investment in Pinpoint Selling Inc., this time from GrowthWorks Canadian Fund - a $376M national retail venture capital fund. Pinpoint Selling, which offers a hosted 1:1 customer engagement solution to Chief Marketing Officers (CMOs) and advertising agencies, will use this additional funding to build the next generation of its product and to expand sales and marketing initiatives.

"In the short time since its launch, Pinpoint Selling has had a high level of traction in the marketplace, winning praise from its customers, applause from its customers' customers, and signing key partnerships with industry gurus in 1:1 marketing automation," said Tim Lee, Senior VP Investments with GrowthWorks. "We are proud of our investment in Pinpoint Selling as we believe this company has the potential to be a leader in this market.

Pinpoint turns existing assets into real-time, personalized, relevant customer communications. Its self-learning algorithm delivers increasingly customized communications to each unique customer or prospect. Pinpoint's approach has proven, in both the B2B and B2C spaces, to begin dialogues that gently move prospects and customers through the purchase cycle. Customers actually thank you for selling to them.

"We are delighted to partner with GrowthWorks and have their support and commitment," said Henri van Rooyen, President and CEO. "This $2.5m investment will accelerate product development and enable Pinpoint to establish and strengthen relationships with roadmap clients and partners."

CMOs and advertising agencies like the Pinpoint solution for several reasons. First, their customers love it - small businesses and consumers praise the service, saying it's a valuable information service. Second, Pinpoint is easy to deploy, requiring no involvement from Corporate IT. Third, CMOs and agencies can track the return on their investment - and enjoy a higher ROI than with other marketing approaches. Finally, Pinpoint is extremely low-risk, because of its pay-for-performance pricing model.

About Pinpoint Selling, Inc.

Pinpoint Selling is the world's sole provider of an automated 1 to 1 customer engagement solution. Our hosted service creates a value exchange in which customers volunteer information so companies can in turn present real time relevant content and offers. We provide Direct Response agencies and their clients a complete framework to engage anyone who communicates with them with content that actually grows in relevance the more they engage. Our clients use Pinpoint as a market research tool, a loyalty tool, a lead generation service, and a sales optimization tool for their websites and call centers. By driving customer engagement, they drive revenue.

About GrowthWorks (

GrowthWorks™ managed funds provide investment capital for Canadian companies and tax-advantaged investment opportunities for Canadian investors. GrowthWorks(i) manages over $800 million in assets through the Working Opportunity Fund (EVCC) Ltd., GrowthWorks Atlantic Venture Fund Ltd., GrowthWorks Commercialization Fund Ltd. and GrowthWorks Canadian Fund Ltd. GrowthWorks identifies, analyzes and structures investments in companies with high growth potential. Particular emphasis is placed on IT, Life Sciences and Advanced Manufacturing sectors. Building on over 15 years of investment expertise, GrowthWorks is a leader in Canadian retail venture capital management.

(i) GrowthWorks refers to affiliates of GrowthWorks Ltd. and includes: GrowthWorks Capital Ltd, manager of the Working Opportunity Fund (EVCC) Ltd.; GrowthWorks WV Management Ltd., manager of GrowthWorks Canadian Fund Ltd. and GrowthWorks Commercialization Fund Ltd.; and GrowthWorks Atlantic Ltd., manager of GrowthWorks Atlantic Venture Fund Ltd. GrowthWorks is a registered trademark of GrowthWorks Capital Ltd.

Commissions, trailing commissions, management fees and expenses all may be associated with investments in retail venture capital funds (RVCs). Please read an RVC's prospectus before investing. RVCs are not guaranteed, their values change frequently and past performance may not be repeated.

Certain information contained in this press release is provided by third party sources and while we believe it to be reliable, we cannot guarantee its accuracy or completeness.

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