SOURCE: Grupo Gallegos

Grupo Gallegos

August 20, 2014 09:00 ET

Grupo Gallegos Announces New Creative Leadership

Independent Award Winning Agency Continues to Diversify and Attract Top Executive Talent

HUNTINGTON BEACH, CA--(Marketwired - Aug 20, 2014) -  Grupo Gallegos, a creatively-driven, independent advertising agency, is pleased to announce the hiring of creative leader Marty Orzio as Chief Creative Officer.

Orzio brings over 10 years of experience as Chief Creative Officer of Gotham in New York and Energy BBDO in Chicago. After two years as CCO at Gotham, the agency was named #1 Agency to Watch by Ad Age, having won clients like Denny's, Best Western, and Chobani Yogurt and numerous awards. He saw similar success at Energy BBDO, where Orzio helped grow the agency by 50% in three and a half years, winning brands like Wrigleys, Dial, Jim Beam Brands, and Starbucks, to name a few.

"Marty has a tremendous pedigree and reputation as a creative, a storyteller but more importantly as a mentor to creative professionals," said John Gallegos, founder and CEO. "He and I both recognize the challenges clients are facing in the increasing diversity of the global marketplace and share a vision for how an agency can help pitch an audience that has an ability to be a sizeable part of a client's growth."

John Gallegos continued, "Marty's appointment is indicative of how Grupo Gallegos is evolving our ethnicity, skills, talent, perspectives and capabilities as an agency. Marty's appointment further validates the impact our agency's continued diversification is having on the broader advertising industry. We continue to attract top talent from the advertising industry regardless of ethnicity -- and hire the best talent available to help further our vision."

Coming on the news, Orzio stated, "I've been truly impressed by Grupo Gallegos' uncanny ability to find an insight and start meaningful and important conversations with consumers. The agency is successfully moving multicultural marketing from a niche conversation to a part of a brand's overall business and growth agenda. Grupo Gallegos calls it 'New Americanism,' helping brands effectively adapt to this economic, social, and culture transformation, an approach that has been rewarded by numerous awards for creativity and effectiveness already this year."

Orzio continued, "If a business is trying to return double-digit share growth to investors, there are two segments in the US that can do that -- aging boomers and the Hispanic Market. Hispanics represent one of the only growth potentials for companies in the U.S., which adds to the market's complexity. In addition, while the world has become even more complex and inundated with technology and data, Grupo Gallegos puts all of that within the context of the consumer. That's what they have become experts at. And this, to me, makes Grupo Gallegos well-positioned to help clients grow in this New America."

Grupo Gallegos has also hired Juan Perez, an experienced creative director known for his work on Lifesavers from his time at Energy BBDO. Both Juan Perez and Juan Oubina will report to Orzio as the agency's two executive creative directors.

About Grupo Gallegos:
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a creatively-driven, independent advertising agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market with campaigns for Comcast, The Clorox Company, Toshiba America Information Systems, Inc., California Milk Processor Board (Got Milk?), JCPenney, Wonderful Pistachios, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing 'New America' Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." For more information, please visit us at,,,, and

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