HUNTINGTON BEACH, CA--(Marketwired - July 20, 2016) - Independent creative agency Grupo Gallegos announced today that it has been named creative agency for Coronado Brewing Co., a San Diego-based brewery that continues to define West Coast craft beer. The appointment followed a competitive review.
Grupo Gallegos will be responsible for providing strategic, creative and brand activation services for Coronado Brewing Co., as well as developing go-to-market strategies for new product ventures and initiatives. The agency will be charged with targeting consumers on a national level, especially millennials, who are passionate about craft beers.
"The craft brewery scene continues to show tremendous growth. Ron and Rick Chapman -- who founded Coronado Brewing Co. in 1996 -- have been at the forefront of the industry before it was even a trend," said John Gallegos, Founder & CEO of Grupo Gallegos. "Coronado's ability to keep its independence and authentic brand voice, yet evolve with consumer demands, is in essence how Grupo Gallegos operates as well."
"Grupo Gallegos's passion for creativity and building brands, will prove to be a fruitful relationship for our company," said Brandon Richards, VP of Sales and Marketing at Coronado Brewing Co. "I have no doubt that Grupo Gallegos will allow us to expand and innovate. We are excited to have them join our Coronado family."
Coronado Brewing Co.'s beers are currently sold in 19 states, including California, Arizona, Colorado, Connecticut, Florida, New York, New Jersey and Nevada, as well as internationally. Grupo Gallegos will launch its first work for Coronado Brewing Co. later in the year.
This win comes on the heels of several announcements for Grupo Gallegos. In May, the agency was named digital and social agency of record (AOR) for Hass Avocado Board. Grupo Gallegos also recently announced an expanded executive team, with Dave Damman being appointed Co-President & Chief Creative Officer, and Andrew Delbridge elevated to Co-President and Chief Strategy & Engagement Officer.
About Grupo Gallegos
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a creatively-driven culturally attuned agency dedicated to providing clients with strategic marketing solutions that push the boundaries creatively and propel business growth. Known for being the most culturally astute agency in U.S., Grupo Gallegos counts on Comcast, California Milk Processor Board (Got Milk?), Alzheimer's Association, Hass Avocado Board, TurboTax, KIA, Coronado Brewing Co., and Foster Farms as clients, to name a few. Recognized for its inventive work, Grupo Gallegos has received several honors, including being named as one of Advertising Age's Agencies to Watch in 2015 and Multicultural Agency of the Year in 2007. The agency was also previously awarded Adweek's Hispanic Agency of the Year in 2006. For more information, please visit grupogallegos.com.
About Coronado Brewing Co.
In 1996, when craft beer was still a foreign term and San Diego County was home to only a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub in their hometown of Coronado. Today CBC stays true to their San Diego roots, brewing abundantly hoppy West Coast-style ales, which are available today in nineteen U.S. states and ten countries. In addition to the long-established pub in Coronado, the company opened a tasting room inside their newly built San Diego production facility in early 2013, and a tasting room and restaurant in Imperial Beach, California in 2014. Coronado Brewing Company was honored in 2014 with one of the brewing industry's most prestigious awards-World Beer Cup Champion Brewery and Brewmaster for a Mid-size Brewing Company. For more information, please visit www.coronadobrewing.com.