SOURCE: Grupo Gallegos

Grupo Gallegos

May 01, 2013 14:43 ET

Grupo Gallegos Wins First Best of Show at 2013 HAPE Awards

Independent Agency Scores With the California Milk Processor Board

HUNTINGTON BEACH, CA--(Marketwired - May 1, 2013) - Grupo Gallegos, a creatively-driven independent advertising and marketing agency, was recognized by HispanicAd's Hispanic Account Planning Excelencia Awards (HAPE) at the Association of Hispanic Advertising Agencies (AHAA) 2013 Annual Conference on April 30th in Miami, Florida. The agency received three awards for its work with the California Milk Processor Board: Gold for Creative Development for Established Brands in the Hispanic Market, Silver for Best Integrated Communication Campaign for a Product or Service in the Hispanic Market, and Best of Show. Their Best of Show recognition is the first and only time this has been given out by the HAPE Awards.

The winning campaign inspires people to see life with the "glass half-full." Its multimedia platform was developed to appeal to back to school and is focused on reminding parents of the importance of a good night's sleep for their children. To do this, the campaign brings back a special parent-child bonding ritual: a glass of milk and a story before bed.

Grupo Gallegos's Chief Strategy and Engagement Officer, Andrew Delbridge, commented on the wins: "We are excited about the success and recognition of the work from our long-standing relationship with the California Milk Processor Board. Award-winning work is the result of great collaboration and trust. What we have produced with this client is a testament to those values."

Since the beginning of their partnership in 2005, Grupo Gallegos and the California Milk Processor Board have won a total of eight HAPE awards together, including four gold wins.

About Grupo Gallegos:

Grupo Gallegos was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of creative marketing solutions for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JCP, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." For more information, please visit us at,,,, and

About California Milk Processor Board:

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at and The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.


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