SOURCE: Gryphon Networks

September 05, 2007 08:45 ET

Gryphon Networks' New Privacy Advisor Solution Seamlessly Integrates With Salesforce Summer '07 via the AppExchange to Manage B2C Contact Compliance in Real Time

Customers Can Use Robust Contact Compliance Solution to Manage Highly Targeted Multi-Channel Marketing Campaigns

NORWOOD, MA--(Marketwire - September 5, 2007) - Gryphon Networks, the global leader in On-Demand Contact Governance solutions, today announced the release of Privacy Advisor version 2.0. Privacy Advisor provides an integrated solution for customer contact governance within Salesforce and is now available through the AppExchange at http://salesforce.com/appexchange.

Gryphon's Contact Governance solutions eliminate the risk of fines and brand damage for non-compliance with the numerous Do Not Call/Email/Mail/Fax regulations at the federal and state level. Privacy Advisor 2.0, delivered via Gryphon's Integrated Compliance and Contact Management platform (ICCMP), optimizes sales and marketing productivity by offering a centralized view of compliance data across all communication channels directly in Salesforce. When users access a Contact, Lead, or Account record, Privacy Advisor provides them with real-time contact status. Privacy Advisor's integrated business logic manages each contact record's communication methods and cross references them with internal Do Not Contact lists as well as over 160 million state and federal opt-out requests, ensuring clients are 100 percent compliant at all times. Privacy Advisor also leverages Established Business Relationships (EBRs) that can bring back up to 50 percent of the market that was previously qualified as Do Not Contact customers or prospects. Users can generate detailed Compliance and Usage reports and certify marketing campaign lists within Salesforce. Privacy Advisor 2.0 enables customers to achieve faster time to market and to deliver highly targeted marketing campaigns.

"Thousands of customers of all sizes are using the AppExchange to extend their Salesforce on-demand platform and applications," said George Hu, Chief Marketing Officer, salesforce.com. "Gryphon Networks continues to enable our mutual B2C clients to safely and efficiently contact their customers. Privacy Advisor is an excellent solution that delivers best-of-breed compliance to the on-demand community."

"This application is the most significant joint development for CRM/SFA users looking to navigate this complex regulatory world," said Chris Riley, SVP of Sales and Marketing at Gryphon Networks. "We are excited that salesforce.com has partnered with us to continue to provide our collective clients with a unique service offering that can bring back the market, increase productivity, and ensure multi-channel compliance."

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Gryphon Networks:

Gryphon Networks is the worldwide leader in On-Demand Contact Governance solutions, ensuring contact compliance and enabling consumer preferences to drive profitable customer relationships. Our clients use Gryphon to provide do-not-contact regulatory compliance, track established business relationships (EBRs), and manage opt-in, opt-out, and privacy preferences to implement permission-based marketing programs. Gryphon transforms consumer communications into customer relationships across the enterprise. This allows companies to efficiently acquire new customers through greater lead-generation, retain their current customer base by increasing customer loyalty, and grow their business relationships with existing customers through cross-selling. Established in 1995, the company is headquartered in Norwood, MA and has offices internationally. More information about the company and its on-demand applications is available at www.gryphonnetworks.com.

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