SOURCE: The 41st Parameter

March 06, 2007 08:00 ET

GSI Commerce Signs Multi-Year Deal for Client Device Identification Solution From The 41st Parameter

Patent-Pending FraudNet™ Technology Accurately Pinpoints Online Fraud While Significantly Improving Business and Operational Efficiencies

SCOTTSDALE, AZ -- (MARKET WIRE) -- March 6, 2007 -- The 41st Parameter, a leader in agent-less client device identification (CDI) for the online channel, today announced that GSI Commerce, Inc.® (NASDAQ: GSIC) has selected its proprietary FraudNet™ solution, designed to accurately identify client devices online to detect and prevent Internet fraud. GSI, which operates eCommerce businesses for about 60 partners in 11 retail merchandise categories, uses FraudNet to identify suspect versus legitimate online devices and transactions to help prevent criminals from completing fraudulent purchases.

Since signing the multi-year agreement in July 2006 and moving into full production in December 2006, the FraudNet implementation has helped GSI recognize improvements in operational and business efficiencies, including a significant reduction in their daily order review rates. Improving fraud detection accuracy and operational efficiencies helps GSI meet strategic business objectives to operate efficiently while deploying state-of-the-art technologies that benefit its customers.

"FraudNet delivers an effective level of fraud prevention and distinguishes itself from other solutions by minimizing the inconvenience to legitimate online shoppers due to a process that identifies a small, but persistent, number of fraudulent purchase attempts," said Ken Guerrini, vice president of business operations at GSI Commerce. "With FraudNet, we're able to identify suspect end-user devices and related fraudulent transactions without impacting the online user experience for legitimate customers."

FraudNet leverages several patent-pending technologies to authenticate purchases and combat Internet fraud and identity theft. Completely invisible to end users, the solution requires no user enrollment or registration, nor does it require the use of cookies, tags or software downloads.

"GSI Commerce partners with premier brands that have significant online volumes -- both of which are attractive targets for fraudsters," said Ori Eisen, founder and chairman at The 41st Parameter. "Using FraudNet to identify specific devices attempting fraudulent purchases helps GSI Commerce strengthen the protection it provides its partners' merchandise, brands and ultimately, consumer trust in the online channel."

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. GSI provides solutions for its partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. The company provides e-commerce solutions for approximately 60 partners.

About The 41st Parameter

As the pioneer of agent-less, client device identification (CDI) and document masking solutions for online fraud detection and prevention, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. All of the Company's solutions require no end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit or call 1.888.the.41st (1.888.843.4178).

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