June 05, 2008 18:14 ET

GSK Consumer Healthcare Canada Gives the Nation Something to Smile About

Aquafresh White Trays Launches in Canada

TORONTO, ONTARIO--(Marketwire - June 5, 2008) -

Editors Note: A photo is included with this press release

Given up on at-home whitening systems, but not your morning coffee?

Looking for something to brighten up your smile?

GlaxoSmithKline Consumer Healthcare Canada is giving Canadians something to smile about with the introduction of Aquafresh White Trays, easy-to-use flexible trays that whiten away those embarrassing stains.

"Aquafresh White Trays provides an alternative to traditional at-home whitening systems," explains Diane Williams, Marketing Director, GSK Canada Consumer Health Care Inc. "The trays are unique, convenient and easy to use - providing a custom fit without a lot of mess."

Suffer Stains No More

Aquafresh White Trays were developed by a team of cosmetic dentists to provide at-home visible whitening within three days, with best results in seven days. The unique system features patented thin, flexible, pre-filled trays that grip for a custom fit.

Because Aquafresh White Trays are pre-filled with enamel-safe hydrogen peroxide whitening gel, there is very little mess involved and users get the full dose of whitening gel every time.

"Best of all, because Aquafresh White Trays are surprisingly soft and flexible, they are quite easy to use," says Williams. "That means they stay in place. With daily use, your teeth will appear whiter in just one week," she explains,

adding that Aquafresh White Trays quickly became a top-seller when they were introduced to the US market a year ago.

Aquafresh White Trays are approved for use for Canadians 12 years and older. Find them at mass merchandise, drug and grocery stores across the nation at a suggested retail of $39.99 to $44.99.

Each striking, premium package contains a seven day whitening kit (with seven upper and lower trays) and the treatment can be repeated every six months. For

the ultimate in whitening, the company recommends maintaining your whiter, new smile with Aquafresh White and Shine toothpaste.

If you've got an upcoming wedding, special event, or just want a brighter smile, visit for more information.

Contact Information

  • To obtain photography, advertising visuals and to book an
    interview, please contact: Strategic Objectives
    Fiona Keeshan
    (416) 366-7735 or Toll Free: 1-866-366-7733
    Strategic Objectives
    Adam Sanders
    (416) 366-7735 or Toll Free: 1-866-366-7733
    Strategic Objectives
    Deb Quinn
    (416) 366-7735 or Toll Free: 1-866-366-7733


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