SOURCE: GSN Digital

GSN Digital

October 07, 2013 09:00 ET

GSN Digital Invites Gamers to Exchange Virtual Rewards for Cash Donations to The Breast Cancer Research Foundation®

Renews Partnership With BCRF for Fifth Consecutive Year to Raise Funds Through Its Oodles for Breast Cancer Awareness Program

WALTHAM, MA--(Marketwired - Oct 7, 2013) - In honor of National Breast Cancer Awareness Month, GSN Digital, a leading provider of online, mobile and social games, continues its longstanding partnership with The Breast Cancer Research Foundation® (BCRF). Throughout October, game lovers can participate in the Oodles for Breast Cancer Awareness program by playing free, casual games on GSN.com and redeeming their earned virtual rewards for real donations to BCRF. Since 2004, GSN Digital and its players have raised more than $980,000 for breast cancer charities through year-round efforts.

WHO: 
GSN Digital (gsn.com)

WHAT: 
Since 2009, the Oodles for Breast Cancer awareness program has given gamers a fun, interactive way to help find a cure for breast cancer. Participants earn Oodles, GSN's virtual currency redeemable for real prizes, by playing dozens of free games including GSN ChaChingo Bingo, Wheel of Fortune® and Bejeweled 2. Players then exchange their Oodles for $5 and $10 donations to BCRF in the GSN.com Prize Center.

WHERE: 
To participate in GSN's Oodles for Breast Cancer Awareness program, please visit www.gsn.com/bcrf.

WHEN:
Players can donate to BCRF through the Oodles for Breast Cancer Awareness program year-round.

About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 77-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by Sony Pictures Entertainment and DIRECTV. For further information, please visit GSNTV.com.

About The Breast Cancer Research Foundation®
Founded by Evelyn H. Lauder in 1993, The Breast Cancer Research Foundation (BCRF) has raised more than $450 million in the last 20 years to advance the world's most promising breast cancer research to achieve prevention and a cure in our lifetime. In October 2013, BCRF will commit $45 million to support the work of more than 200 researchers at major medical institutions across six continents. By spending 91 cents of every dollar on research and awareness programs, BCRF remains one of the nation's most fiscally responsible charities. It has earned four stars from Charity Navigator since 2002 and is the only breast cancer organization awarded an "A+" from CharityWatch. For more information, visit www.bcrfcure.org.

Contact Information

  • Contact information:
    Cassie Kling
    GSN Digital
    781-250-8669
    ckling@gsn.com