SOURCE: GSN Digital

GSN Digital

May 09, 2013 09:05 ET

GSN Digital Invites Gamers to Help Defeat Breast Cancer This Mother's Day

GSN Players Turn Virtual Rewards Into Real Cash Donations to Support The Breast Cancer Research Foundation®

WALTHAM, MA--(Marketwired - May 9, 2013) - In the U.S. alone, 1 in every 8 women will develop breast cancer during their lifetime. In an effort to raise much-needed funds to achieve prevention and a cure for breast cancer, GSN Digital, through its partnership with The Breast Cancer Research Foundation® (BCRF), is giving game lovers the opportunity to give back in a fun, interactive way.

Players can participate in GSN's Oodles for Breast Cancer Awareness program by playing their favorite casual games like GSN ChaChingo Bingo, Wheel of Fortune® and Bejeweled 2, as well as answering daily trivia questions. Players earn GSN's virtual currency, Oodles, traditionally redeemable for gift cards and prizes, which can be donated in $5 or $10 dollar increments to help support BCRF year-round.

To date, GSN has raised over $950,000 for breast cancer charities. To join the fight against breast cancer by participating in GSN's Oodles for Breast Cancer Awareness program for BCRF, please visit www.gsn.com/bcrf and click on the More Info button under Oodles for Breast Cancer.

"Year after year, our players have rallied around our charitable programs, raising close to $1 million for breast cancer charities in the process," said Peter Blacklow, executive vice president of GSN Digital. "For the tenth consecutive year, GSN is committed to raising much needed funding to increase awareness and help find a cure for breast cancer."

About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF awarded $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only breast cancer organization rated an "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

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