Digital Shelf Space Corp.
TSX VENTURE : DSS
OTCQX : DTSRF

Digital Shelf Space Corp.

October 27, 2011 08:30 ET

GSP Rushfit Launches Direct Response TV Campaign Across Canada

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 27, 2011) - Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that the Company has started its Direct Response TV campaign in Canada for its innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series. The GSP RUSHFIT workout series stars the Montreal-based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"Now that we are in over 80% of the potential Canadian retail doors available, we are excited to launch our new two minute, one minute and 30 second Direct Response TV infomercials, to help support our Canadian retail sell through and drive increased sales online at www.gsprushfit.com," said Jeffrey Sharpe, CEO and President of DSS. The Infomercials will air on a selection of channels, including Sportsnet One, Fox Sports World and Showcase Action among others.

With Q4 and Q1 being the peak season for selling fitness products of this nature, DSS anticipates increased awareness, consumer demand and ultimately increased Canadian and International retail distribution for GSP RUSHFIT as a result of the launch of its Direct Response TV campaign in North America.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about US retail interest in GSP RUSFIT; the anticipated addition of new Canadian retail locations that will sell GSP RUSHFIT throughout Q4, and the effect of the anticipated Direct Response TV spot roll out and retailers conducting their traditional November/December fitness section reset; the scope of distribution of GSP RUSHFIT; and the timing of and potential growth of Canadian and International sales as a result of Digital Shelf Space's global distribution agreement.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales as a result of its global distribution agreement and consumer demand. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: retail distribution of GSP RUSHFIT may not increase in the quantum and in the timeframe anticipated, or at all; there may be no further retail distributors for the GSP RUSHFIT series; Direct Response TV spots and traditional November/December retail fitness section rests may not result in increased sales of GSP RUSHFIT; the global distribution agreement may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • Digital Shelf Space Corp.
    Jeff Sharpe
    President & CEO
    604.736-7977 ext.111
    604.736-7944 (FAX)
    jeff[at]digitalshelfspace.com
    www.digitalshelfspace.com