SOURCE: Guaranteed Rate Inc.

Guaranteed Rate Inc.

March 03, 2014 11:47 ET

Guaranteed Rate Launches Television Ads Featuring Ty Pennington

Low Rates and Simplicity of Company's Mortgage Process the Focus of Debut Spots

CHICAGO, IL--(Marketwired - March 03, 2014) -  Guaranteed Rate, one of the ten largest retail mortgage companies in the nation, has launched its first national television advertisements featuring home improvement expert Ty Pennington.

The ads, which began airing on six national cable networks this week with creative work done by Olson, feature a humorous, irreverent take on getting a mortgage and show how Guaranteed Rate offers a simpler process and low-rate mortgages.

There are three different spots rotating on the air, all of which can be viewed on Guaranteed Rate's website:

  • The first spot, "Baby," profiles a happy family telling Pennington how much they love their new home purchased with a Guaranteed Rate mortgage and who have taken the "low rate" message to heart-in more ways than one.
  • The second spot, "Patio," features Pennington walking another couple through their dream home, only to learn that they can't buy the house because they can't find the right mortgage rate. Guaranteed Rate's low mortgage rates come to the rescue, making a splash along the way.
  • The third spot, "Lower," takes the viewer inside a staid, traditional bank office, where a banker denies a young couple's attempt to negotiate a lower mortgage rate, only for Pennington to drop in with the news that there is another option available to them: Guaranteed Rate.

"We're absolutely ecstatic that Guaranteed Rate is making its national television debut and we couldn't have a more perfect spokesperson than Ty Pennington," said Victor Ciardelli, president and CEO of Guaranteed Rate. "Ty's approachable, fun personality not only drives home the message of our low rates and simple mortgage process in these ads, but he also lets consumers know that Guaranteed Rate is a completely different and better mortgage company."

"Helping put people into a home is one of the best feelings there is, and Guaranteed Rate is a company committed to making the process of owning a home faster, simpler and easier," said Pennington. "I'm proud to be a part of their first national advertising campaign. The spots are witty, sharp, and were a blast to film, too."

The ad buy will expand to other networks in a few weeks. The company has had outdoor and print advertising campaigns recently, but this is its first television campaign.

Guaranteed Rate was founded in 2000 and has grown rapidly to become a top ten retail mortgage lender, funding nearly $16 billion in loans in 2013 alone. The company has invested heavily in technology to make the mortgage process simpler, easier and faster for consumers. 

About Guaranteed Rate

Guaranteed Rate is one of the ten largest retail mortgage companies in the U.S. and is Revolutionizing Life's Biggest Purchase™ by offering industry-leading self-service tools and low rate, low fee mortgages through an easy-to-understand process and unparalleled customer service. Headquartered in Chicago with approximately 175 offices across the U.S. and licensed in all 50 states, Guaranteed Rate has helped hundreds of thousands of homeowners with more than $65 billion in home purchase loans and refinances since 2000. Guaranteed Rate was recently named the No. 1 mortgage company in America by Mortgage Executive Magazine and was recognized by Inc. magazine as the No. 4 private company job creator in the U.S. Visit www.guaranteedrate.com for more information.

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About Olson

Olson is one of the top five independent, full-service digital agencies in North America. With a digital core and deep expertise in digital, advertising, 1:1, P.R., social and mobile, the more than 500-person-strong agency builds community and creates advocacy for some of the world's most respected brand marketers, including Best Buy, General Mills, Guaranteed Rate, MillerCoors, Target and Wrigley. Olson has offices in Minneapolis, Austin, Chicago, Toronto, Los Angeles, San Francisco and New York. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.

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