Guardian Jobs

Guardian Jobs

February 27, 2012 10:30 ET

Guardian Jobs Asks: Will the New Pinterest Publisher Code Also Protect the Individual Freelancer?

LONDON, UNITED KINGDOM--(Marketwire - Feb. 27, 2012) - Recent news puts into perspective the criminality of downloading pirated material and the consequential cost to those whose content is stolen. File sharing giant Megaupload's founder, Kim Dotcom, was taken to trial for criminal copyright infringements which; amongst other offences, included in a 90-page indictment included a cost to copyright holders of more than $500m (£320m) in lost revenue.

The victims were the owners of files of content, who had little or no idea of where their work ended up once uploaded or copied. For the creative freelancer the dilemma of getting work seen or heard to win new contracts whilst protecting the copyright and IP of it is exemplified by this recent court case.

Guardian Jobs known for carry high numbers of freelancer jobs considers the 'copyright' predicament of photographers, freelancers, start-ups and creative agencies. Though social media and the internet in general have created opportunities for creatives to showcase work in a high quality portfolio style the challenge of protecting work seems to be outrun by the emergence of new social sites that enable lighting quick sharing of content.

Recent publisher code changes at Pinterest, the photo pin boarding social network, have been put into place protection measures for publishers. Publishers are now able to opt out of sharing site content on the network. However, as useful as this seems, the responsibility then falls upon the owner to protect their work and to maintain a continual level of awareness. The code, given by Pinterest, also looks to have questionable impact on the issue of copyright law. Although offering a level of protection, the code doesn't actually stop users from downloading and uploading copies of images. In the same way, the internet's free-for-all pool of material means that if someone else pins an image stolen from another site, another user can pin this image down the line. The move is compliant with the Digital Millennium Copyright Act and shows an acknowledgment of issues around protecting original content whilst encouraging sharing.

Guardian Jobs advises that traditional measures of putting the content owner name across images are effective, much as in the way that traditional photographers supply print copies of proofs. In addition reviews, and endorsements of work, and portfolio descriptions; negate the need to publish as much content online.

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