February 28, 2011 08:31 ET

Guardly Unveils Mobile Personal Safety App and Service

Enables one-tap alerts, connections and collaboration with personal safety networks

PALM DESERT, CALIFORNIA--(Marketwire - Feb. 28, 2011) -

Editors Note: There is a photo accompanying this press release.

(DEMO Spring 2011 Conference) – Guardly today announced its mobile personal safety application and service for smartphones. Guardly changes the way personal safety is delivered by enabling smartphone users that find themselves in an emergency situation to alert, connect, and then collaborate with their personal safety network and authorities with only a single tap on their device.

Guardly aims to significantly decrease the amount of time it takes for help to arrive at an emergency. For example, a heart attack victim in an apartment complex uses Guardly to contact neighbors and 9-1-1 simultaneously; neighbors arrive within 2-3 minutes to provide Aspirin and basic CPR and an ambulance arrives in 6-10 minutes to escalate treatment. Actions taken during the first moments of an emergency can significantly affect the outcome of the incident. Guardly provides peace of mind when walking alone at night, traveling and dating, or for those that may be faced with an abusive or domestically violent relationship.

"Guardly is the first mobile personal safety service to give subscribers access to two safety networks at the same time," said Josh Sookman, Founder and CEO of Guardly. "Our vision is to complement the existing 9-1-1 infrastructure and ensure that Guardly users are reached as soon as possible by their personal safety network and authorities in the event of an emergency."

The North American mobile landscape has undergone rapid transformation over the last three years toward location-aware, media-rich and data-centric devices. In the US and Canada, there are currently 153 million smartphone users with 3G data plans[1] and over 60% of cell phones have GPS functionality[2]. Guardly leverages these trends and capitalizes on this unprecedented market opportunity to provide a true mobile personal safety service to the masses.

Guardly is unique in that it enables a user's personal safety network to collaborate with them and amongst each other using the mobile web and web incident pages, SMS and voice conferencing for the duration of the emergency event. "You can think of Guardly as the mobile complement to your home alarm and monitoring service," added Sookman.

Guardly's LocationAssure™ technology uses intelligent algorithms to help mitigate common GPS and other location positioning errors during emergency incidents and enables responders to quickly determine their proximity to each other and the individual in need of emergency response.

Availability and Pricing

The Guardly mobile application is expected to be available in March 2011 through the iTunes App Store. A free and premium service will be offered. BlackBerry and Android versions are planned for the near future.

About Guardly

Guardly is a platform for emergency communication that changes the way mobile personal safety is delivered. Smartphone users that find themselves in an emergency situation can alert, connect and collaborate with local authorities as well as their own personal safety networks in a single tap. Guardly is committed to dramatically decreasing the amount of time it takes responders to arrive at an emergency. The company is a member of the National Emergency Number Association (NENA) and is based in Toronto, Canada. For more information visit:

About DEMO

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(1) Kleiner Perkins Caufield & Byers, Mary Meeker. Top Mobile Internet Trends. Updated February 2011. Accessed at:

(2) iSuppli. Four Out of Five Cell Phones to Integrate GPS by End of 2011. Updated July 2010. Accessed at:

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