SOURCE: Guavus Inc.

Guavus Inc.

May 04, 2016 08:00 ET

Guavus Analytics Plays Central Role in TM Forum Catalysts on Omnichannel Marketing, Data Monetization, Smart Health

TM Forum Projects Championed by Vodafone, China Mobile, Chunghwa, NTT and Saudi Telecom to Help Solve Common CSP Business Challenges

SAN MATEO, CA--(Marketwired - May 04, 2016) -  Guavus, Inc., a leading provider of big data analytics applications for operational intelligence, today announced its participation in three Catalyst projects, sponsored by the TM Forum, the global industry association for digital business. Guavus will join CSPs and leading technology suppliers to demonstrate these proof-of-concept projects that leverage TM Forum best practices and standards to create innovative solutions for Omnichannel Marketing, Data Monetization and Smart Health. The Catalyst projects will be demonstrated at TM Forum Live!, May 9-12 in Nice, France.

"Catalysts are member-driven, rapid prototype projects which create innovative solutions to important industry challenges," said Nik Willetts, Deputy CEO, TM Forum. "We extend our appreciation to Guavus and all of our members who are helping the industry to uncover new use cases for emerging technologies such as IoT and data analytics, especially in the context of developing new ecosystems of partners in which CSPs play a crucial role."

Guavus is contributing its expertise in operational analytics, which provide a holistic view of the service and customer experience alongside CSPs and technology partners in the following Catalyst projects:

  • Big Data Openness for Application Development Ecosystem:
    This Catalyst features an open framework, which enables CSPs to monetize data both internally and externally, giving multiple players including various business units within the CSP and third party partners such as advertisers and content providers access to audience data with proper permissions. Guavus analytics processes, correlates and contextualizes the data in real time from the framework, which enables CSPs to identify the next best offer for customer retention or upsell. The framework can also provide transport optimization, helping civic authorities in defining and optimizing public and tourist transport network.
  • Omnichannel Collaboration Experience:
    Using Guavus' predictive analytics system, CSPs can provide customers with proactive and personalized actions for their device issues before customers find out about the problem and contact customer care.
  • Smart Health: Anywhere Point-of-Care Diagnostics:
    This project showcases the ability to diagnose infection remotely by using small medical test machines that connect to smartphones via an M2M/IoT platform. By analyzing a small blood or saliva sample on the device, the data can be transferred to a medical center to be further diagnosed. Guavus technology fuses medical test data with location/date/time and external data sources (e.g. population, demographic) to provide insights that can be used to improve healthcare delivery and resource allocation.

"We look forward to working with our CSP and technology partners to help advance the use cases for analytics frameworks that integrate enterprise-wide data and enable CSPs and enterprises to predict and take action proactively," Gabriele Di Piazza, SVP Products and Marketing for Guavus. "The feedback from these Catalyst solutions not only helps us answer key questions and advance business use cases, but they also ensure interoperability for all the key technology components in the solution."

About Guavus
Guavus solves the world's most complex data problems. Proven across Tier 1 service providers, Guavus provides a new generation of analytically powered big data applications to address specific business problems for next-generation service assurance, next-generation customer experience management and the Internet of Things. The Company uniquely breaks down the barriers between Operational Support Systems and Business Support Systems to enable customers to deliver a better customer experience improve service operations and more efficiently plan network capacity. Guavus' operational intelligence applications correlate and analyze massive amounts of streaming and stored business, operational and sensor data from multiple, disparate source systems in real time. Guavus products currently process more than two trillion transactions per day.

About TM Forum
TM Forum is the global industry association for digital business, connecting talented individuals, leading companies, and diverse ecosystems to accelerate our members' successful digital business transformation. The collective experience and interests of our member community -- comprised of tens-of-thousands of professionals within 900+ market-leading global enterprises, service providers and technology suppliers that together account for trillions of dollars in annual revenues -- drives everything we do, from thought-provoking research and publications, to practical guidance, collaboration programs, tools and best practices, hands-on events, and training for business and IT leaders.

Through three key programs -- Agile Business and IT, Open Digital Ecosystem, and Customer Centricity -- we provide an open platform for our members to connect and collaborate with individuals and groups from around the world to solve key challenges and rapidly innovate to deliver and monetize new services, improve business agility, partner for success, reduce cost and risk, and enhance customer value and loyalty. To accelerate your R&D and join our digital journey as a valued member and collaborator, please visit www.tmforum.org.

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