Sony Ericsson

Sony Ericsson

October 25, 2010 12:01 ET

Guess the Phone Feature a Popular Hit With Sony Ericsson Facebook Fans

LONDON, UNITED KINGDOM--(Marketwire - Oct. 25, 2010) - The recent series of "guess the phone" posts on the official Sony Ericsson Facebook page have proved a hit with Facebook followers.

One "guess the phone" feature is posted per week. Each post contains either an image of the handset, or a few close-up images, encouraging Facebook followers to post the answer as a comment on the post. Sony Ericsson then posts another comment a few days later, revealing the answer of the original question.

The "guess the phone" feature is another example of Sony Ericsson's engagement with its social media fans. Along with features such as Fan of the Week and Android App of the Week, these features exemplify Sony Ericsson's methods of engagement with its online fans. Through using a number of regular features, Sony Ericsson is able to retain its strong fan base, helping it grow from strength to strength.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The "guess the phone" feature has proven a fantastic way to engage with Sony Ericsson's Facebook fan base. Although there haven't been prizes on offer with these particular posts, the number of likes and comments received illustrates the popularity of the Sony Ericsson Facebook page, and how fans are keen to interact with Sony Ericsson through social networks."

Fans can find an array of interesting posts and features on Sony Ericsson's other official networks, on both the Sony Ericsson Twitter page and the Sony Ericsson YouTube channel.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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