GuestLogix Inc.
TSX : GXI

GuestLogix Inc.

November 17, 2014 07:00 ET

GuestLogix Announces Breakthrough Agreement with a Leading North American Bus Operator

Company Successfully Expands Into Bus Travel Vertical with OnTouch® Destination Merchandising Win

TORONTO, ONTARIO--(Marketwired - Nov. 17, 2014) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced an agreement to deploy its OnTouch® Destination Merchandising platform offering passengers local attraction and transportation tickets onboard a leading North American bus operator. The Company's destination activity vouchers will be available for purchase using the complimentary WiFi onboard, accessible via passengers' own electronic devices such as smartphones and tablets. This agreement represents GuestLogix' expansion into the bus travel sector, and the Company will leverage this agreement to demonstrate how its technology may be used to enhance the passenger experience and drive ancillary revenue generation across this vertical.

"We are thrilled to announce GuestLogix' strong entry into this new travel vertical with the signing of a leading North American bus operator," said Brett Proud, President & CEO of GuestLogix. "We continue to believe that ground transportation - from rail to bus and beyond - represents significant market and revenue opportunity for the Company, and with a major signed customer to showcase to the industry, we anticipate steady growth on a global scale. We are dedicated to assisting this new customer in executing its retailing initiatives and driving ancillary revenue generation throughout the travel journey."

GuestLogix' solutions, including its Transaction Processing Engine® (TPE) and Global Payment Gateway™, are backed by 90 payment and operational certifications, making it the most trusted retail and payment technology provider in the industry. As a customer of GuestLogix, this North American ground transportation provider will have access to the most secure and robust end-to-end retail solutions in the passenger travel industry. With this signing, the operator will implement the Company's OnTouch Destination Merchandising entertainment and transportation offers, which will be made available for sale through the onboard portal, accessible via passengers' electronic devices including smartphones, tablets and laptops.

"Our solution was chosen to enhance the passenger's journey by providing valuable, destination-specific offerings that will strengthen the travel experience and encourage customer loyalty," said Kamal Singhee, SVP & GM GuestLogix Americas. "Placing the shopping opportunity into the hands of passengers also presents substantial revenue opportunity for the operator, and we look forward to building a long-lasting relationship with this new customer."

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 3, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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