GuestLogix Inc.

GuestLogix Inc.

January 26, 2015 07:00 ET

GuestLogix Announces Collaboration with Travel Retail Training Ltd. to Drive Crew Engagement Initiative at ISPY2015

Company to Participate in Global Airline Event and Unveil Crew Engagement Platform For Use With SmartPOS Technology

TORONTO, ONTARIO--(Marketwired - Jan. 26, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced its collaboration with Travel Retail Training Ltd. (TRT), Samsung and Comply365 to support Inflight Sales Person of the Year (ISPY) 2015's crew engagement initiative. This event will gather global airline professionals and concessionaires, including top selling cabin crew from 40 of the world's leading airlines, from January 26 to 29, 2015 for four days of learning, networking and awards distribution. Delegates will be equipped with Samsung Galaxy tablets operating GuestLogix' powerful and user-friendly SmartPOS solution, including enhanced functionality for access to additional product and brand details, as well as sales techniques for upselling and cross selling. Feedback forms and manuals, powered by Comply365, will also be pre-loaded to showcase how the combined solution can be leveraged to further enhance retail performance and the passenger experience. As a major sponsor of this event, GuestLogix will have the opportunity to place its technology into the hands of airline professionals as well as generate valuable feedback on the crew engagement functionality.

"GuestLogix is proud to collaborate with Travel Retail Training to launch an exciting crew engagement initiative at ISPY2015," said Brett Proud, President & CEO, GuestLogix. "Airlines are looking for ways to better engage with their front line staff to further drive ancillary revenue generation and enhance the passenger experience. Together with TRT, we will provide the tools and information necessary to ensure that airline crew are knowledgeable and confident in their ability to maximize sales using our next-generation retail technology for smartphones and tablets."

At the Grand Hotel in Brighton, UK, airline crew and management professionals will participate in teams of two, and will be equipped with Samsung Galaxy tablets for multi-purpose use in competitions and throughout the ISPY event. In addition to being preloaded with GuestLogix' retail platform and crew engagement functionality, the tablets will also provide access to the event calendar, each team's specific agenda, and social media networks such as twitter and Yammer, as well as enable teams to engage with the ISPY organizers.

"We have held fourteen ISPY events to date and have worked with the most promising industry technology providers to develop training events that are the most unique in the industry, bar none," said Christine Martin, Managing Director, Travel Retailing Training Ltd. "This year, we've teamed up with GuestLogix to launch a crew engagement platform and initiative that improves crew members' abilities to provide recommendations to passengers, while also increasing the ancillary revenue potential for their airlines. Platform features include prompts for product descriptions and benefits, as well as tips that aid in maximizing each sale."

Prior to event commencement, participants will have access to a series of online training modules to prepare for the competition and help 'level the playing field' of knowledge amongst the world's top selling cabin crew. Upon completion of the ISPY forum, GuestLogix will also have the opportunity to showcase its technology to all participating airlines and concessionaires in attendance.

About Travel Retail Training Ltd.

TRT have been the leading provider of sales and customer service training, reward and recognition programmes to the airline industry for the past 19 years. They are also the creator and organizer of the largest Inflight Retail annual event 'Inflight Sales Person of the Year (ISPY STARTED IN 1999). ISPY is an event that started out with the sole focus of training, assessing rewarding and recognizing cabin crew for their sales abilities. ISPY now attracts delegates from all Inflight Retail stakeholders groups, and the programme reflects their profiles, interests and is relevant and beneficial to all. ISPY2015 is expected to host approximately 40 airlines from all sectors and all corners of the globe. More information is available at

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton. More information is available at and

© 2015 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 3, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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