GuestLogix Inc.

GuestLogix Inc.

March 18, 2015 07:00 ET

GuestLogix Announces Latest t-Retail Platform Release With Branded Fares and Air Ancillary Bundles

Latest OpenJaw Release (15A) Enables Airlines to Grow Revenues via Dynamic, Omni-Channel Retailing of Air Ancillary Products; Augments Current Leadership Position in Airline Retailing Innovation

TORONTO, ONTARIO--(Marketwired - March 18, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced that via its newly acquired subsidiary OpenJaw Technologies, its t-Retail Platform's latest release provides support for Branded Fares and dynamic Air Ancillary Bundles.

Branded Fares enable airlines to up-sell to a bundle of flight and air ancillaries such as baggage, seat upgrades and onboard meals to create differentiated products, unique to the airline brand, thereby driving revenue growth opportunities.

Through the application of merchandising rules and key data such as flight and customer profile, the t-Retail Platform enables airlines to dynamically offer customers the most compelling Air Ancillary Bundle. The t-Retail Platform delivers seamless, omni-channel retailing across the entire customer journey at any touch point such as in the booking path, within mobile applications, via the travel operator's Contact Centre, in-flight and post-booking customer communications.

"The marketing of fares as meaningful customer propositions continues to develop and evolve. Airlines from both ends of the spectrum, low cost carriers and traditional carriers alike, have recognized that branding of fares and bundling of relevant attributes are a more effective route to growing ancillary revenues than a constantly expanding 'tick list' of options," commented Mike Moore, Managing Partner, Travel Technology Research Ltd. "T2RL forecasts further growth by airlines in associated technology investments to support this trend of increasing sophistication in merchandising techniques."

The t-Retail Platform fully supports:

  • All air ancillary products:
    • Flight-related: Baggage, seat upgrades, onboard meals, duty-free, in-flight connectivity, onboard entertainment options, passenger comfort items, etc.
    • Airport-related: Fast-track passes, lounge access, airport concierge services, etc.
  • Fine grained Product Management - the t-Retail Platform enables airline business users to create, load, configure and control product attributes within its Air Ancillary Manager catalogue. Product attributes include route/flight associations, sales conditions, availability rules and rich and multi-lingual content.
  • Dynamic Inventory Management and Dynamic Pricing are delivered through the industry's most powerful Merchandising Rules Engine. With Dynamic Pricing, the t-Retail Platform automatically adjusts product price based on either defined conditions (differential pricing) or product availability (yield-based pricing).

"Over the last several years, airlines have increasingly turned to air ancillary merchandising to counteract the pressures associated with increased competition and rising costs," said Kieron Branagan, Managing Director, OpenJaw Technologies. "The latest 15A release of the t-Retail Platform enables the full remit of ancillary retailing so that airlines can leverage the opportunities presented by their unique brand."

The merchandising of high volume air ancillaries and Bundles augments the t-Retail Platform's market-leading capabilities for flight shopping, ground ancillary retailing, and dynamic packaging - for revenue and redemption. By combining these capabilities into a single platform, the t-Retail Platform uniquely supports the complete set of an airline's merchandising needs.

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton. More information is available at and

© 2015 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on March 16, 2015 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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