GuestLogix Inc.
TSX : GXI

GuestLogix Inc.

September 10, 2014 07:00 ET

GuestLogix Anticipates Increased NFC Adoption Following Apple Pay Launch

Company Continues to Deliver Innovation with its Trusted NFC-Ready Technology as Apple Announces NFC Acceptance

TORONTO, ONTARIO--(Marketwired - Sept. 10, 2014) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today commented on Apple's decision to include "Apple Pay(1)" Near Field Communication (NFC) payments as a new feature of its iOS platform, iPhone 6 and 6 Plus as well as its new Apple Watch. NFC - a technology that allows payments to be made via enabled smartphones and mobile devices that are tapped or brought into close proximity to POS terminals - has been around for several years, but has failed to gain traction in the market. GuestLogix implemented its first NFC-ready devices in Q3 2012 and is fully prepared to support the increased popularity of NFC payments following Apple's announcement, having already deployed its NFC-compatible mobile POS technology across several airline, rail and airport lounge operators.

"We are very excited about the impact that Apple's decision to accept NFC will have on the payment landscape and consumer purchasing habits," said Brett Proud, President & CEO, GuestLogix. "Apple's support of NFC technology will surely act as a catalyst to drive NFC payments in North America and beyond, leading to increased usage across all operating systems - iOS, Android and Windows - all of which are supported by our PCI-compliant technology. In addition to supporting existing NFC payment technologies on our mobile POS platform, GuestLogix looks forward to supporting NFC payments via Apple Pay once this payment method is made available."

GuestLogix' NFC-ready technology is currently deployed across multiple global customers who have been anticipating increased adoption of NFC payments. Smartphones and tablets operating on the Android and Windows version platforms are already enabling NFC transactions, and the acceptance of NFC payments via mobile devices running on the iOS platform is a welcome addition. GuestLogix is eager for Apple to drive industry adoption and contribute to an increased number of NFC transactions across all mobile operating systems, benefitting the Company and its customers that accept this payment method, along with participating retailers and consumers worldwide.

"GuestLogix has embraced iOS, in addition to Android and Windows version platforms, to support retailing via smartphones and tablets at onboard and off board touchpoints," said Ilia Kostov, EVP Global Sales and Product Strategy, GuestLogix. "With NFC payments enabled across all of these operating systems, smartphones and tablets are essentially becoming more and more integral to the transaction process, supporting the rise of self-service retailing across the passenger travel industry and the entire consumer landscape as a whole."

The Company's end-to-end retail solutions, including its Transaction Processing Engine® (TPE), Global Payment Gateway™ and next-generation smartphone and tablet solutions, are backed by 82 payment and operational certifications, making it the most trusted provider in the industry. GuestLogix provides PCI-compliant payment acceptance using handheld POS devices as well as innovative smartphone payment technology and payment sleeves to some of the world's leading travel operators, accepting all payment methods and types, from swipe transactions to Chip & PIN to NFC.

GuestLogix estimates that its NFC-ready solutions will support more than 300 million passenger trips per annum by end of Q1 2015.

About GuestLogix

GuestLogix Inc. (TSX:GXI) is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.

iPhone is a trademark of Apple Inc.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on August 11, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

(1) http://www.apple.com/apple-pay/

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