GuestLogix Inc.

GuestLogix Inc.

April 20, 2011 08:07 ET

GuestLogix to Generate New Revenue Stream Through In-Flight Advertising Solution By Partnering With Pokeware

GuestLogix Partners With Pokeware™ to Offer Airlines a Way to Generate New Revenues Through In-Flight Video Content; Creates a Unique and Innovative Advertising and Revenue Generating Opportunity for the Company

TORONTO, ONTARIO--(Marketwire - April 20, 2011) - GuestLogix, Inc. (TSX:GXI), the leading global provider of onboard store technology to airlines, has just engaged the next disruptive innovation in in-flight revenue generation. The company is partnering with Pokeware™ to deliver a unique interactive advertising solution that will produce significant revenues for the company, and its airline partners, through advertising transactions.

"Core to our focus of seeking out the most effective ways to generate ancillary revenues and enabling transactions between airlines and consumers through the latest onboard technology, this offering uses the state-of-the-art of interactive media that allows airline passengers to not just consume media content, but to become actual consumers," said Tom Douramakos, President and CEO, GuestLogix. "The Pokeware advertising solution will redefine the nature of in-flight entertainment, transforming the passive experience of viewing media onboard into an interactive, engaged process for passengers – and netting our airline clients significant revenue in the process."

Disruptive "POKABLE" Technology Highlights Significant Revenue Potential

The joint GuestLogix Pokeware solution heralds in a new era of in-flight entertainment (IFE) and contextually relevant advertising that provides an opportunity for consumers to interact in real-time with pokable content, when they choose to engage: in-flight and in-seat. Passengers can touch or "poke" any object that captures their interest while watching in-flight entertainment such as a TV show, movie, sports program or music video that is directly linked to a point of sale. The integration of the advertising solution into the IFE environment is made possible though GuestLogix' onboard store technology and OnTouch™ retail platform – allowing airlines to monetize any IFE content, and the passenger to go from poke, to shopping cart, to payment, in a seamless onscreen transaction.

Pokeware is an innovative solution, and by applying it to in-flight entertainment – as GuestLogix is doing – they are creating a game-changing development for airlines' ancillary revenues. Pokeware estimates that one person viewing Pokeware-enabled media engages in anywhere from 6 to 30 pokes per segment, depending on the content. A cabin of 200 passengers on a 737 watching a 30-minute segment could generate between 1,200 to 6,000 pokes. Passengers are actively engaged in both the program they are watching, as well as the onscreen advertising in a captive environment that is likely to lead to higher sales volumes and transactions.

"It's important to note that we're not just deriving revenue from the "pokes," but from the actual transactions which can take place in both the online and offline environments. Airlines earn revenue throughout the entire transaction lifecycle - from per poke passenger interest, right through to the final sale - making this advertising solution one of the most cost-effective ancillary revenue generators available," said Douramakos.

In-Entertainment Advertising is an Untapped Opportunity

GuestLogix envisions the Pokeware solution as a strong enough revenue stream to subsidize other value-adding loss leaders for airlines, allowing the industry to provide more services to passengers, such as in-cabin Wi-Fi. Douramakos says the solution "presents an untapped opportunity for airlines to grow revenue from in-flight video content and give customers a great experience in the process."

"Pokeware represents a completely new advertising-based revenue generation model for airlines, and opens up many new vistas in terms of passenger service and brand engagement. Airline passengers can select anything of interest in the videos they watch, for example, information about an exotic location, jewelry, fashion, cosmetics, homewares or even music playing in the background of a particular video - the search and purchase possibilities are only limited by what is contained in the video," said Maryse Thomas, Founder and CEO, Pokeware.

Airlines Can Now Monetize Any IFE Content Through GuestLogix

GuestLogix is the only company offering Pokeware's technology to airlines, through its onboard store technology and the OnTouch retail platform. As the leading provider of onboard technology to the industry, GuestLogix anticipates significant adoption of Pokeware-enabled content by airlines already using GuestLogix onboard systems, and expects significant return on its partnership with Pokeware. GuestLogix and its airline clients will reap an attractive percentage of the per-poke advertising revenue created by the Pokeware experience, a first for the airline industry. With impressions ranging from 6 to 30 pokes per half hour per passenger, combined with the transaction revenue, the Pokeware system represents a very profitable solution for airlines, advertisers, and GuestLogix alike.

For more information about the GuestLogix and Pokeware joint advertising solution, or to request an interview, please contact Vanessa Horwell at 305.749.5342 x 232, or

About Pokeware

Pokeware is an advertising solution that enables, facilitates, and measures contextual product placements and visual searches within video content. In doing so, it generates click-through revenue derived from user interaction. The company expects to become recognized in the industry as a pioneer in the development and marketing of interactive short-form videos, non-intrusive pull advertising, and real-time, in-depth analytics.


GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 38% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at

© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on February 24, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Contact Information