GuestLogix Inc.

GuestLogix Inc.

June 27, 2011 07:01 ET

GuestLogix Grows Range of Destination-Based Ancillary Revenue Offerings with New Eat and Play "Value" Card

New Destination-Based Offering for Orlando-Bound Travelers Highlights Revenue Potential for Airlines, and Massive Savings for Consumers

TORONTO, ONTARIO--(Marketwire - June 27, 2011) -GuestLogix, Inc. (TSX:GXI) the leading global provider of onboard store technology to airlines and the passenger travel industry, is growing its range of destination-based ancillary revenue offerings with the addition of Eat and Play Card, a value-rich discount card that provides travelers with significant savings on dining, entertainment and shopping in popular vacation cities in North America. Available through GuestLogix' OnTouch® merchandising platform, Eat and PlayCard capitalizes on the growing demand for destination-based products and services, providing almost 13 million travelers flying into Orlando on GuestLogix' airline customers with savings on food, beverage and entertainment purchases at more than 140 venues.

"Airlines are looking for innovative ways to reward their passengers, increase loyalty and grow onboard revenues. Eat and PlayCard, which we have just added to the OnTouch® merchandising platform, meets all of these needs and creates a new potential revenue source for GuestLogix," said Tom Douramakos, President and CEO, GuestLogix. "Travelers receive big discounts on dining, attraction tickets and other destination-based products and services in a single card. For our airline customers, this is an excellent sales opportunity with a captive in-flight consumer who is looking for great value at their upcoming destination."

Destination-Based Products Offer Significant Revenue Potential

By focusing on creating value for travelers, Eat and PlayCard can offer airlines higher revenue generating opportunities. Eat and Play Card gives up to four people access to discounts at more than 140 venues including restaurants, entertainment venues, and retail locations in Orlando, with an Eat and Play Card program soon to follow for Las Vegas, Los Angeles, Miami, and Hawaii.

"Our OnTouch® merchandising platform creates a valuable sales channel for companies, like Eat and PlayCard, that offer destination-based products and services, and it also offers airlines the opportunity to increase the ancillary revenue generated onboard," said Chris Gardner, Global Managing Director, OnTouch® Merchandising. "People traveling to Orlando can easily save hundreds of dollars off the cost of dining and local activities using Eat and Play Card and our airline customers can now offer their passengers a discount card to use on their vacation."

Eat and PlayCard provides discounts ranging from 10% to 50% off the cost of dining, attractions, entertainment, and shopping without blackout dates, or restrictions. Aimed at the leisure traveler, Eat and Play Card counts some of the world's most popular brands as partners and provides exclusive offers to cardholders. Eat and Play Card is available through GuestLogix' OnTouch® merchandising platform on flights bound for Orlando commencing in the fall of 2011.

For more information about the Eat and PlayCard and GuestLogix' OnTouch® merchandising platform, please contact Vanessa Horwell at 305.749.5342 x 232, or

About Eat and Play Card

Eat and Play Card enriches vacation experiences through exclusive access (for up to four people) to savings of 10% - 50% off the entire purchase across the full range of in-destination vacation expenses: dining, attractions, entertainment, shopping and more. The "anti-coupon", Eat and Play Card can be used repeatedly over an entire vacation, has no blackout dates or annoying restrictions, and counts some of the world's most popular brands as partners. There is no other program like it. Currently available for New York and Orlando, Eat and Play Card is coming soon to other popular destinations. For more information, please visit


GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at

© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Contact Information