GuestLogix Inc.

GuestLogix Inc.

September 16, 2011 07:00 ET

GuestLogix Offers Global Airline Industry the Largest Selection of Ready-Made Content and New Destination-Based Offerings

VisitBritain and Merlin Entertainments Added to the GuestLogix OnTouch® Merchandising Platform to Provide Airlines with New Ways to Engage Travelers and Grow Ancillary Revenues

TORONTO, ONTARIO--(Marketwire - Sept. 16, 2011) - GuestLogix Inc. (TSX:GXI), ("GuestLogix" or the "Company"), the leading global provider of onboard store technology and merchandising solutions to airlines and the passenger travel industry, has expanded its portfolio of ready-made content and destination-based offerings through new agreements with several of the largest global providers of entertainment and attractions including VisitBritain and Merlin Entertainments. The addition of new ready-made content, which is fully integrated with the OnTouch® platform, provides airlines with new revenue opportunities and comes at a time when they are seeking to differentiate their products and services onboard.

"The addition of these attractions, along with the convenience of rapid deployment, shows our commitment to helping airlines grow their onboard sales through our OnTouch® merchandising platform," said Tom Douramakos, CEO of GuestLogix. "We believe selling tickets for destination-based attractions can be immensely profitable for airlines, with margins for non-traditional ancillary products being potentially as much as 10 times the two percent to four percent generated from ticket sales. By leveraging our merchandising platform, our airline customers can ultimately generate new and sustainable revenue streams, while giving their passengers the opportunity to enhance their journey and travel experience."

Access to Millions of Passengers, Providing Hundreds of Choices

By offering their range of destination-based services and attractions through the OnTouch® platform, VisitBritain and Merlin Entertainments can reach a significantly larger traveler base and benefit from increased brand exposure globally. GuestLogix estimates that 900 million passengers annually could have access to these new offerings on domestic and international flights.

Through the addition of ready-made content on the OnTouch® merchandising platform, airlines can immediately offer their passengers greater choice for supplementing vacations and new ways to explore exciting tours and attractions from the comfort of their seat. Travelers will also have the chance to explore cities that are not traditionally considered major tourist destinations.

Merlin Entertainments is the market leader in the UK and Europe for entertainments and attractions, second only to Disney worldwide. Comprising 75 attractions in 17 countries across four continents, and serving over 40 million visitors, Merlin's portfolio of brands including Madame Tussauds, The EDF Energy London Eye, The Sea Life London Aquarium and The London Dungeon are now available through OnTouch® merchandising platform.

VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, VisitBritain works in partnership with thousands of organizations in the UK and overseas.

VisitBritain's 19 online shops (VisitBritainShop - directly receive more than 1.9 million visits per year across the world from tourists wanting a diverse range of exclusive and valuable British tourism products, including theatre and attraction tickets, sightseeing tours and passes, travel passes and London transport tickets.

"GuestLogix is proud to partner with such trusted and experienced companies in the travel industry that offer high-end, popular and unique attractions and tours," added Mr. Douramakos. "Sales of these destination-based tours and attractions through the OnTouch® merchandising platform opens up many opportunities for our airline customers and channel partners worldwide, and paves the way for our further revenue growth."

For media enquiries or to request an interview with GuestLogix and its OnTouch® partners, please contact Vanessa Horwell at 305.749.5342 x 232 or

About GuestLogix

GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas, GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa, and a sales and support office located in Singapore, serving Asia Pacific. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is publicly traded on The Toronto Stock Exchange (GXI.T). More information is available at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

©2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

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