GuestLogix Inc.

GuestLogix Inc.

October 06, 2011 13:18 ET

GuestLogix' Onboard Retail Solution 'Goes Live' With Garuda Indonesia to Power New Onboard Duty Free Program

GuestLogix Expands Footprint Into Asia-Pacific Region Through Deployment of Onboard Retail Technology Platform With Indonesian Flag Carrier Garuda

TORONTO, ONTARIO--(Marketwire - Oct. 6, 2011) - GuestLogix Inc. (TSX:GXI) ("GuestLogix" or the "Company"), the leading global provider of onboard store technology to airlines and the passenger travel industry, announces the launch of its onboard retail technology platform to support Garuda Indonesia's new onboard duty-free program in conjunction with Rodamas Group, GuestLogix' Asia-Pacific duty-free partner.

"The deployment of our retail technology platform onboard Garuda Indonesia demonstrates our continued success in growing our Asia-Pacific footprint, and the adoption of our technology by carriers in that region. We are also growing GuestLogix' revenue by moving through our existing deployment backlog as the signed customers go live," said Tom Douramakos, President and CEO of GuestLogix.

Power Onboard Sales Opportunities

Beginning today, GuestLogix' onboard solution will support the expansion of Garuda Indonesia's new duty-free program. Garuda Indonesia, the leading Indonesian airline that carries nearly 11 million passengers annually to over 50 destinations in 21 countries, is now able to offer passengers traveling on more than 100 of the airline's domestic and international flights the opportunity to purchase a variety products and services not previously available onboard including fragrances, clothing, travel essentials, gifts, confectionery, liquor, cigarettes and other Garuda Indonesia exclusives.

GuestLogix' onboard retail technology platform will help Garuda broaden its domestic and international appeal by offering passengers products beyond traditional duty-free categories, which can lead to improved customer loyalty and greater satisfaction.

"Garuda Indonesia is set to improve service to passengers while providing a more convenient passenger experience," said Mrs. Grace Purukan, Vice President Passenger Service, Garuda Indonesia. "Through GuestLogix' onboard retail technology, Garuda Indonesia can seamlessly manage onboard sales for its duty-free inventory," Mrs. Parukan added. "Additionally, Garuda Indonesia can now easily accommodate travelers' diverse needs through a scalable platform that allows for future expansion with secure payment options."

Secure Payment Processing and Business Intelligence

GuestLogix has equipped the global carrier with handheld devices that accept Visa, MasterCard, and American Express, in addition to cash. The easy-to-use graphical interface on the devices streamlines transaction processing for flight attendants, for example by simplifying currency exchange calculations, while facilitating sales of higher priced items and higher average transaction values. The retail technology platform also reduces paperwork and minimizes the risk of shrinkage and credit card fraud through anti-fraud "hotlists" produced by GuestLogix. Garuda Indonesia can also access transaction information through GuestLogix' back office platform, which provides business intelligence and analysis of onboard sales categorized by flight or route, on a daily, weekly, or monthly basis.

"GuestLogix' retail technology platform allows Rodamas to offer an exemplary grouping of duty-free products," added Parlind Hutagalung, General Manager, Rodamas Group. "Garuda Indonesia, in partnership with Rodamas and GuestLogix, will provide exceptional customer support and advanced payment processing, which in turn will allow us to consider more tailored onboard products and services."

For media enquiries about the Garuda Indonesia deployment or to request an interview with GuestLogix and Garuda Indonesia, please contact Ruth Morayniss at 416-987-7057, or

About GuestLogix

GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas, GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa, and a sales and support office located in Singapore, serving Asia Pacific. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is publicly traded on The Toronto Stock Exchange (GXI.T). More information is available at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

©2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

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