GuestLogix Inc.

GuestLogix Inc.

November 03, 2009 07:30 ET

GuestLogix Onboard Retail Technology Selected by UK's TUI Ski for Use on Resort Buses

Deployment allows TUI Travel airline patrons to purchase lift tickets and more while enroute by bus to their favourite ski resorts

TORONTO, ONTARIO--(Marketwire - Nov. 3, 2009) - GuestLogix, Inc. (TSX VENTURE:GXI), the leading provider of onboard retail solutions to the passenger travel industry, today announced that TUI Ski, a ski vacation packager within TUI Travel PLC, has selected its popular onboard point-of-sale (POS) and retail technology platform for use onboard TUI Travel buses transporting travellers from the airport to more than 120 ski destinations throughout Europe and North America. Deployment is expected to be completed in early December in time for the 2009 ski season.

"We are delighted to be working with travel specialist TUI Ski," says Tom Douramakos, President and CEO, GuestLogix. "This deployment illustrates the extension of our technology platform beyond onboard airlines to other important travel touch-points. The potential to help operators monetize all travel touch points with their customers is a very significant revenue opportunity for us. With GuestLogix, travelling to the final destination continues with increasing convenience, so that passengers can get more out of their trip." 

TUI Travel PLC is a leading international leisure travel group that operates in approximately 180 countries worldwide, serving more than 30 million customers in more than 25 vertical markets. Under the multi-year agreement, TUI Ski will use the GuestLogix platform to sell ski packages, lift passes, ski instruction, equipment rental, après ski activities, and child care services.

Matthew Prior, Managing Director at TUI Ski comments: "We are pleased to have selected GuestLogix as our new partner. The introduction of their onboard retail technology will provide us with additional opportunities to market destination-based products and services to our customers during the transfer from airports to their final destinations, providing a personalised service tailored to our customers' needs."

Approximately 1,000 ski resort representatives will be trained on the GuestLogix system to let TUI Ski customers conveniently use credit and debit cards to make their purchases once onboard the bus. The new service aims to reduce the amount of time consumed by resort line-ups because the basic ski purchases can be completed before arrival. The solution also provides TUI Ski with an end-to-end PCI-compliant transaction processing platform that will help increase credit/debit card sales at a lower cost per transaction.

The TUI Ski brand encompasses Thomson Ski & Snowboarding, Crystal Ski, First Choice Ski, Crystal Finest, and flexiski. During the 2008/09 ski season the vacation group served passengers on buses to resorts in Austria, Andorra, Bulgaria, France, Italy, Slovenia, Spain, Switzerland, USA and Canada. The ski season typically lasts 18 weeks.

Travellers spend significant 'captive time' during flight, and that typically continues as they transfer from airports to their final destinations. GuestLogix' merchandising platform is not only designed to help airlines implement better in-flight retail initiatives. It also enables other travel operators to better monetize additional travel touch-points by marketing destination-based products and services to their travelling customers once they have disembarked the plane. GuestLogix' onboard retail technology and merchandising platform allows operators to introduce new, destination-based products and services using any form of payment including credit and debit cards.

About TUI Travel
Headquartered in Crawley, near Gatwick airport in the UK, TUI Travel PLC employs approximately 50,000 people and operates a pan-European airline consisting of over 150 aircraft. The company mainly serves the leisure travel customer and is organised and managed through four business sectors: Mainstream, Specialist & Emerging Markets, Activity and Accommodation & Destinations. In the financial year ended 30 September 2008 TUI Travel had revenues of £13.9bn and an underlying profit before tax of £320m. For more information please visit

About GuestLogix
GuestLogix is the leading provider of onboard retail technology and solutions to the passenger travel industry. Through its industry standard onboard transaction processing engine, the Company provides carriers the tools to become successful onboard retailers and by way of its OnTouch™ merchandising platform it facilitates innovative products and services to enhance passenger experience and propel ancillary revenue growth. With a customer base comprising nine of the top 11 global airlines, GuestLogix maintains contracts to serve more than 35 per cent of the world airline passenger traffic via its proprietary platform based on the 2008 passenger data compiled by Air Transport Intelligence (ATI). To date in 2009, GuestLogix has been named one of Canada's Top 100 fastest growing companies by Profit Magazine, one of Canada's Top 100 technology companies according to Canadian Business Magazine, and the Company ranked as one of Deloitte's 50 fastest growing Canadian technology companies. Additional information on GuestLogix can be found at and

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2009 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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