GuestLogix Inc.

GuestLogix Inc.

February 07, 2012 11:52 ET

GuestLogix' Onboard Store Technology 'Goes Live' Across Entire Aer Lingus Carrier Network

GuestLogix Expands European Footprint Through Deployment of Its Onboard Retailing Platform With Ireland's Flagship Carrier

TORONTO, ONTARIO--(Marketwire - Feb. 7, 2012) - GuestLogix Inc. (TSX:GXI) ("GuestLogix" or the "Company"), the leading global provider of onboard store technology solutions to airlines and the passenger travel industry, announced today that it has deployed its onboard retail platform across the entire Aer Lingus route network of nearly 70 destinations throughout Ireland, the United Kingdom, Continental Europe and the United States. The implementation represents approximately 10.5 million annual passenger trips, and an opportunity for the airline to drive further ancillary sales and create a seamless customer travel experience across all flights.

"This deployment signifies the Company's goal to expand its footprint and increase market share in Europe through current airline customers and new strategic channel partnerships," said Tom Douramakos, President and CEO of GuestLogix.

"The establishment of the Company's regional operations in Europe in 2011 paved the way for a successful Aer Lingus deployment," said Richard Cushing, Senior Vice President and General Manager of GuestLogix Europe. "Through our localized delivery and service infrastructure, we are able to offer customers more robust deployment of our technology solutions, improved customer service and timelier turnaround for device logistics to keep their operations running smoothly."

In addition to revenue from low fares, Aer Lingus generates revenue from sales of products and services that are ancillary to its core passenger operations including inflight sales of merchandise, entertainment and meals. GuestLogix' onboard retailing platform integrates the sale of these items and much more based on specific routings and passenger demographics.

"GuestLogix provides the necessary technology to enable us to fully understand our customers' needs and buying preferences. The deployment of this technology will assist us in providing Aer Lingus customers with the mix of products they want onboard their flight," said Aidan Power, Director of Catering at Aer Lingus.

About GuestLogix

GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas; GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa; GuestLogix Asia Pacific, located in Hong Kong; and a sales and support office located in Singapore. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. On February 1, 2012, the Company marked a major milestone celebrating its 10th Anniversary. Since its founding in 2002, the Canadian technology startup has established itself as a pioneer of the onboard retail revolution through its innovative technology solutions. GuestLogix is pleased to be recognized as one of Deloitte's North America Technology Fast 500 and Canada Technology Fast 50 companies. GuestLogix is publicly traded on The Toronto Stock Exchange (GXI.T). More information is available at

© 2012 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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