GuestLogix Inc.

GuestLogix Inc.

March 22, 2013 07:04 ET

GuestLogix Secures Multi-Year Agreement With European Airline Germania

Company to Deploy Onboard Retail Technology Platform Across Germania Airline's Entire Fleet

TORONTO, ONTARIO--(Marketwire - March 22, 2013) - GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced a multi-year agreement with Germania Fluggesellschaft mbH (operating as Germania) to deploy its Onboard Retail Technology Platform across its entire mainline fleet. The independent airline will implement GuestLogix' technology to securely transact credit card payments onboard scheduled flights to popular German, European and international destinations. GuestLogix will also deploy its technology on Gambia Bird Airline - a Germania-founded carrier based in West Africa.

"We are delighted that Germania has selected GuestLogix as their onboard retail provider," said GuestLogix President & CEO, Brett Proud. "This fleet-wide deployment strengthens our global leadership position in the onboard retail market and signifies GuestLogix' continued efforts to expand throughout the EMEA region. The implementation of our onboard retail technology will assist Germania in streamlining processes both on and off board, benefitting both the airline and its passengers."

Germania aircraft will be equipped with GuestLogix' handheld POS devices to transact credit card payments for the purchase of food and beverage, as well as duty-free items onboard flights to more than 30 international destinations. By switching to an automated solution with an intuitive back office module, Germania will benefit from improvements in onboard retail performance, including greater efficiency, increased revenue potential and a reduction in administrative overhead. In addition, Germania will be able to track onboard transactions more accurately and effectively than ever before, further enabling the carrier to set a new standard for onboard retail excellence.

"Our decision to implement GuestLogix' technology stems from our Company's commitment to upholding the highest quality standards," said Germania CEO, Andreas Wobig. "We are looking forward to GuestLogix' product suite providing a positive impact on our onboard performance, from both a revenue and a service standpoint. By enhancing our retail management and making it more convenient for our passengers to shop onboard, we aim to maintain the credibility we've earned over the past 34 years in service."

"Our top priority at GuestLogix is to support our customers by delivering the most advanced onboard retail technology solutions in the industry," said Clare Elford, Vice President, Client Services for GuestLogix Europe. "We welcome Germania to our customer base and look forward to supporting their service-based initiatives both in the near and long-term future."

Fleet-wide deployment is expected to be completed by summer 2013.

About Germania

Berlin-based carrier Germania Fluggesellschaft mbH, founded 1979, is one of the most renowned German airlines. It follows three core businesses: Single-Seat Sale to niche destinations in Europe, North Africa and the Middle East, charter flights for tour operators to popular holiday destinations in Europe, North and Western Africa as well as wet-lease. The independent airline's route network currently comprises more than 40 international destinations. Germania's main airports are Bremen, Dusseldorf, Erfurt/Weimar and Munich. Germania currently operates ten Boeing 737 and eight Airbus A319 aircraft, welcoming around one million passengers in 2012. The airline has established a strong reputation in the industry as a result of its high training and quality standards in technical maintenance, in-flight personnel and service. The company along with its wholly-owned subsidiary Germania Technik Brandenburg currently employs around 600 people. For more information, visit

About GuestLogix

GuestLogix Inc. (TSX:GSI), the leading global provider of onboard store technology and merchandising solutions, helps airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. GuestLogix brings a decade of expertise as a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices located in Dallas, Texas (serving Americas) London, UK (serving EMEA), and Hong Kong (serving Asia-Pacific). Sales and support offices are located in Singapore and Shanghai. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. In September 2012, GuestLogix acquired U.K.-based onboard retail technology provider Initium Onboard with clients in Europe, South America, Asia-Pacific and the Middle East. More information is available at

© 2013 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2012 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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