GuestLogix Inc.

GuestLogix Inc.

June 02, 2015 07:00 ET

GuestLogix Travel Retailing Platform Enables Asia Miles™ Members To Travel Further With Miles

OpenJaw t-Retail Platform Provides Asia Miles' Members Access to Greater Reward Choice Via Multiple Channels; Dynamic Pricing Increases Opportunities for Redemption; Close to 10 Fold Increase in Miles Redeemed

TORONTO, ON--(Marketwired - June 2, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced that its subsidiary, OpenJaw Technologies, is providing a dynamic travel redemption platform for one of Asia's leading travel and lifestyle rewards programmes, Asia Miles™.

The t-Retail Platform enables Asia Miles' seven million members to search, browse and seamlessly redeem miles for a range of travel products on, with sales and servicing via the agent channel provided by a Contact Centre interface. Asia Miles is the first Loyalty business in Asia to go live with the t-Retail Platform.

Through the application of merchandising rules, the OpenJaw t-Retail Platform provides dynamic pricing for car and hotel products, affording Asia Miles with a greater degree of flexibility to meet changing market conditions.

An inspiring browse and search interface, which includes an interactive map search, filter and sort tools (e.g. by depot location, car group, price, date) makes it easy for members to discover and find the ideal car reward. A similar hotel shopping interface features "Sort by Recommended" or "Sort by Miles" and also displays TripAdvisor ratings for over 60,000 hotels.

"The travel industry has been successful in transforming passengers into loyal customers who value the redemption currency, however, the ability to redeem miles for desirable products is the key to ongoing success. We are excited to provide Asia Miles with a platform that enables greater access to rewards, which we believe will in turn engage and grow its membership base into the future," said Brett Proud, President & CEO of GuestLogix.

"Asia Miles is keen to develop new initiatives on the digital platform in order to strengthen members' overall experience, providing them with more options and greater convenience with regards to earning miles and redeeming awards," said Michael Yung, Asia Miles Head of eProduct & Technology Planning. "Through this enhanced online redemption experience, members will find the easily accessible, detailed information helpful for making better informed decisions. Hotel and car rental award redemptions are among the most popular with our members who now enjoy the streamlined redemption process and instant confirmation. Since the platform launch in October 2014, we have seen a nearly 10 fold increase in miles redeemed."

"OpenJaw has a strong history of delivering innovation in travel redemption and we are delighted to extend our expertise to Asia Miles and to add a market-leading reward programme in Asia to our portfolio," said Kieron Branagan, Managing Director, OpenJaw Business Unit at GuestLogix.

The platform is available at:

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional offices located in Dallas, London, Dublin, Galway, Madrid and Hong Kong, and product innovation labs located in Moncton and Kraków. More information is available at and

© 2015 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 4, 2015 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Contact Information