SOURCE: GuestMetrics, Inc.

February 13, 2007 16:15 ET

GuestMetrics, Inc. Announces Contract With Tyson Foods

ASHBURN, VA -- (MARKET WIRE) -- February 13, 2007 -- Brian P. Barrett, Chief Executive Officer of GUESTMETRICS, INC. ("GuestMetrics") (PINKSHEETS: GESM), a software provider and data mining company for the hospitality industry, announced today it has signed a contract to provide consumer spending data to Tyson Foods Inc., a Fortune 100 food company.

GuestMetrics will provide Tyson Foods with dining information collected from restaurant Point of Sale (POS) systems in the Southeast region. GuestMetrics aggregates check-level information by multiple categories and will provide Tyson with six categories of food data: chicken, beef, pork, turkey, seafood and appetizers. Stated Mr. Barrett, "This marks another pivotal point for our company. Our portfolio of data customers, including two of the world's largest beverage alcohol manufactures and now Tyson Foods, the world's largest processor and marketer of chicken, beef, and pork in the world, further validates the value proposition of our data offering."

About GuestMetrics

GuestMetrics, Inc. (GuestMetrics) is a software provider and data mining company for the hospitality industry. The company provides a suite of applications which enables restaurateurs to increase their top and bottom line by driving customer loyalty and improving business operations. The technology developed by GuestMetrics provides the infrastructure for restaurateurs to implement gift card and advanced loyalty programs, disseminate and measure targeted promotional campaigns and analyze their daily operations through a secure web-based application. By integrating directly with a restaurant's Point of Sale system, GuestMetrics collects check-level spending data. This information is sold in aggregate to food and beverage alcohol manufacturers, distributors or other companies interested in analyzing customer spending trends. More information about GuestMetrics may be found online at

Safe Harbor Statement

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

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