SOURCE: GuestMetrics, Inc.

September 21, 2009 09:03 ET

GuestMetrics, Inc. "Has Cracked the Code for On-Premise Drink Sales Data," as Stated in Nightclub & Bar Magazine

ASHBURN, VA--(Marketwire - September 21, 2009) - GuestMetrics, Inc. (PINKSHEETS: GESM) is pleased to announce that the Company has been featured in a three page Special Report in the September 2009 issue of Nightclub & Bar Magazine. The article gives the results for beverage alcohol sales during the first six months of 2009, as compared to the same period in 2008, in six major markets across the U.S. The data for this report was collected using GuestMetrics' GuestSnapshot Enterprise Reporting Solution, which is uploaded daily from point-of-sale systems.

The article, titled "Tracking Drink Trends: On-Premise Sales are Down but Opportunities Exist," states that the sales data was collected from 2,800 bars and casual dining establishments, representing 104 million guest checks, totaling $4.5 billion in total sales. Although results show an overall decrease in sales of beverage alcohol, which was down on average 17%, GuestMetrics anticipates a more positive trend occurring in the final six months of 2009. GuestMetrics has an on-going agreement with Questex Media Group, Inc., which owns Nightclub & Bar Magazine to collect and analyze data quarterly so the magazine can report sales trends to its readers.

"GuestMetrics has cracked the code for on-premise drink sales data, and we at Nightclub & Bar are proud to bring to our readers the first of many reports on current sales trends based on actual point-of-sales data," as stated in the Editor's Note by Donna Hood Crecca, Editorial Director of Nightclub & Bar Magazine on page two of the magazine.

"We are very pleased to be providing data and analysis to this industry-leading magazine, which gives a great overall picture of industry trends," stated Brian Barrett, CEO of GuestMetrics, Inc., "Because we collect data at the check level, we are also able to create customized reports on very specific data for any of our clients."

To see the article in its entirety, go to and then to page 36 to review the article.

About Nightclub & Bar Magazine:

Nightclub & Bar Magazine is the only publication focusing on the best in bar management for bars, nightclubs, restaurants, hotels, resorts and cruise ships. Coverage in every issue includes in-depth analysis of on-premise drink, product and consumer trends, as well as expert advice and case studies of leading operators on beverage staff training and management, operations, responsible service, equipment and cutting-edge promotion, and marketing practices. For more information go to

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

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