SOURCE: GuestMetrics, Inc.

June 03, 2009 08:30 ET

GuestMetrics, Inc. Provides The Nielsen Company With Data Analyzing Purchases of Alcoholic Beverages at Restaurants and Bars

ASHBURN, VA--(Marketwire - June 3, 2009) - GuestMetrics, Inc. (PINKSHEETS: GESM) is pleased to announce that the Company has provided The Nielsen Company, the world's leading marketing and media information company, with data collected through its GuestSnapshot™ Enterprise Reporting Tool in regards to alcoholic beverage consumer purchasing behavior in restaurants and bars during the first quarter of 2009 as compared to the first quarter of 2008. Nielsen used this data in a number of presentations to industry groups and others.

GuestMetrics' GuestSnapshot™ Enterprise Reporting Solution allows aggregation of sales data across multiple locations, as well as providing the ability to drill down to individual check level detail. GuestMetrics software captures very accurate data because it is not a sampling, but records actual sales. The data used represented sales of alcoholic beverages in Los Angeles, Chicago, New York, Washington, D.C., Atlanta and Miami. It further broke sales down by the type of alcoholic beverage (i.e. beer, spirits and wine).

"We are excited to have Nielsen, who, to many, is the Gold Standard for accurate information, sourcing our data in their beverage alcohol presentations. The industry needs to know if consumers are still dining out, and if so, what exactly they are buying in this tough economy. Companies like Nielsen are coming to us for these answers," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc.

About The Nielsen Company:

Nielsen is the world's leading marketing and media information company. In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships. Nielsen provides the most complete understanding of how consumers get information, consume media and buy goods and services.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit www.guestmetrics.com.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

Contact Information

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