SOURCE: GuestMetrics, Inc.

September 02, 2009 08:31 ET

GuestMetrics, Inc. Releases BarMetrics Version 2.0 Online Reporting Solution for Beverage Alcohol Industry

Second Largest Distributor of Premium Wine, Spirits, and Beer to Rollout Latest Version of BarMetrics

ASHBURN, VA--(Marketwire - September 2, 2009) - GuestMetrics, Inc. (PINKSHEETS: GESM) is pleased to announce that the Company has released its BarMetrics 2.0 software solution, which is an online reporting tool for use in the beverage alcohol industry. BarMetrics is the industry's only syndicated on-premise reporting tool that tracks consumer purchase behavior by collecting data from a restaurant or bar Point of Sale (POS) system. In addition to the features that are available in BarMetrics 1.0, this updated version has enhanced features such as sales ranking reports that include actual sales dollars and quantity of drinks sold by brand, year over year sales & share growth, as well as sort functionality.

BarMetrics provides 24/7 remote, online access of consumer tracking for suppliers and distributors. The solution provides the user with secure permission-level reporting, consumer spending analysis, consumption preferences consumer behavior by brand, competitor pricing and distribution benchmarking, amongst other features.

GuestMetrics' new solution currently reports on eight major markets; New York, Washington, D.C., Atlanta, Chicago, Phoenix, Miami, Los Angeles, and Texas. One of GuestMetrics' main customers, Republic National Distributing Company (RNDC) has started the process of training its users on BarMetrics 2.0. RNDC is the second largest distributor of premium wine, spirits, and beer in the United States with operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC is affiliated with NDC in Georgia and New Mexico. RNDC employs more than 6,000 individuals nationwide.

"GuestMetrics is excited to launch our BarMetrics 2.0 software and we feel that the enhanced reporting features will allow suppliers and distributors to have access to detailed data that did not previously exist in the market place," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc.

For more information on Republic National Distributing Company, please visit www.rndc-usa.com.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit www.guestmetrics.com.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

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