SOURCE: GuestMetrics, Inc.

December 18, 2006 16:05 ET

GuestMetrics, Inc. Signs Contracts With Industry Leaders to Provide Data

ASHBURN, VA -- (MARKET WIRE) -- December 18, 2006 -- Brian P. Barrett, Chief Executive Officer of GUESTMETRICS, INC. (PINKSHEETS: GESM), a software provider and data mining company for the hospitality industry, announced today it has signed contracts to provide aggregate level consumer spending data to some major companies in the hospitality industry. Stated Mr. Barrett, "This marks a ground breaking event for our company and the industry as a whole. For years, food and beverage alcohol manufacturers and suppliers have been asking for empirical data to measure consumer spending habits in restaurants, hotels, bars, etc. (on-premise). The only type of on-premise data available today on a large scale is survey driven, putting GuestMetrics in the forefront of on-premise data mining for the hospitality industry."

GuestMetrics has signed contracts to provide data to National Distributing Company, the fourth largest alcohol distributor in the U.S., as well as one of the top five winemakers worldwide. In addition, contracts were signed in the foodservice arena with the Winnie Group on behalf of the Allen Canning Company, a vegetable company that has been in business since 1926 and grows and packs vegetables under 11 respected brand names: The Allens, Butterfield, East Texas Fair, Popeye, Princella, Royal Prince, Sugary Sam, Sunshine, Trappey's, Veg•All, and Wagon Master. The Idaho Potato Commission, a state agency with many responsibilities including the promotion of Idaho potatoes, has also signed an agreement to receive data from GuestMetrics. "We have always felt that Idaho potatoes have a strong menu listing brand identification at restaurants because of their popularity with operators and consumers," says Don Odiorne, Vice President of Foodservice for the Idaho Potato Commission. "This data mining of actual usage is sure to help define just how important a high velocity product like potatoes is for the food service industry. I applaud GuestMetrics' efforts in helping operators run their business with actual volume knowledge on a timely basis."

About GuestMetrics

GuestMetrics, Inc. (GuestMetrics) is a software provider and data mining company for the hospitality industry. The company provides a suite of applications, Guest360, which enables restaurateurs to increase their top and bottom line by driving customer loyalty and improving business operations. The technology developed by GuestMetrics provides the infrastructure for restaurateurs to implement gift card and advanced loyalty programs, disseminate and measure targeted promotional campaigns and analyze their daily operations through a secure web-based application. By integrating directly with a restaurant's Point of Sale system, GuestMetrics collects check-level spending data. This information is sold in aggregate to food and beverage alcohol manufacturers, distributors or other companies interested in analyzing customer spending trends. More information about GuestMetrics may be found online at

Safe Harbor Statement

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

Contact Information