SOURCE: GuideSpark


January 27, 2015 07:00 ET

GuideSpark Achieves Exceptional Growth in 2014, Prepares for Equally Successful 2015

Company Reports Doubling Customer Base, Increasing Staff and Opening Two New Offices

MENLO PARK, CA--(Marketwired - Jan 27, 2015) - GuideSpark, the leader in employee communications and engagement, announced today the results of its stellar performance in 2014. Over the course of the year, GuideSpark achieved significant growth as more organizations sought the company's market-disrupting employee communications platform, designed to create an engaging experience for today's busy employees.

In 2014, GuideSpark more than doubled its customer base, which now includes more than 500 customers representing almost eight million employees. The company saw the strongest growth among larger, enterprise-grade companies and now counts nearly 15 percent of the Fortune 500 among its customer list. Further, GuideSpark videos were consumed by people in 130 countries, representing 66 percent of the countries across the globe.

To accommodate this rapid growth and maintain its high level of customer service, GuideSpark expanded its staff, more than doubling its team to 200 employees. GuideSpark's dedication to exceptional customer service was illustrated by its outstanding Net Promoter Score of 62, measured in December 2014. The company also opened two new offices, in Boston and San Francisco, and expanded its headquarters in Menlo Park, Calif.

"Traditional communication strategies, such as manuals, brochures and seminars, often leave employees confused, frustrated and uninformed. GuideSpark's goal is to help companies reinforce their connection with employees, and we do this through voice, brand and other features not available on paper. In this way, GuideSpark helps companies drive a deeper connection with their employees," said Keith Kitani, CEO of GuideSpark.

Over the past year, GuideSpark also made significant product enhancements, evolving its platform with improved tracking and richer analytics. It also introduced a collaborative point-and-click online review tool and a self-service portal to help employers launch, promote and measure the success of employee communications. Additionally, GuideSpark doubled the number of topics in its comprehensive library, making it the largest customizable employee communications content catalog. And to better serve its diverse client base, the company now offers videos in 20 languages.

Capping off its highly successful year, GuideSpark received industry recognition through several high-profile awards. These include:

"GuideSpark's rapid year-over-year growth, product innovations and real-time, data-driven platform position us well as we continue to reinvent the employee communications marketplace," said Kitani.

About GuideSpark
GuideSpark, the leader in employee communications and engagement, transforms how organizations communicate and engage with their employees through customized video and mobile experiences for every stage of the employee life cycle, from onboarding to benefits, compensation and more. The solution is accessible via a robust platform that provides an interactive user experience and deep analytics on employee engagement. GuideSpark, named to the Inc. 5000 list of "America's fastest-growing companies," serves hundreds of enterprise customers across all industries and millions of employees. By leveraging content and technology, GuideSpark helps its customers transform their employee communications to increase engagement, create efficiencies by saving time and money, deliver consistent messaging and get peace of mind knowing that their employees understand the value of working for the company.

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