MENLO PARK, CA--(Marketwired - Jul 28, 2015) - GuideSpark, the leader in employee communications and engagement, today announced that it has been named a "Hot Vendor for Talent Management and Engagement" by Aragon Research, a technology focused research and advisory firm.
Recognized for transforming the way companies engage their workforces with its innovative SaaS communications platform and compelling video-based content, GuideSpark was included as one of three vendors that represent where the market is headed.
"Video-based content is the future and GuideSpark is one of the few providers to offer interactive, customizable video for employee engagement," said Jim Lundy, CEO and lead analyst at Aragon Research. "Employers looking to communicate with and engage employees should leverage video content."
Aragon's 2015 Hot Vendors for Talent Management and Engagement identifies solution providers that are helping enterprises win the battle in the race to attract, engage and retain talent. Aragon's Hot Vendors report recognizes solution providers for innovation in an existing market, delivering a powerful new technology or business application, or leveraging cloud, collaboration, content, communications, mobile, security or deep learning in a way that delights buyers.
GuideSpark combines interactive video content and comprehensive analytics though an intuitive platform to help enterprises reduce costs, increase participation in company programs and improve employee productivity. GuideSpark's video library helps educate employees on complex topics in a matter of minutes and covers company-specific programs and processes around onboarding, benefits, talent management, compensation, performance management, financial wellness and more. Deep analytics enable employers to measure employee engagement and enhance their communications strategy over time.
"The way employees consume information is changing quickly, and the pressure for businesses to retain great talent continues to grow," said Keith Kitani, CEO of GuideSpark. "It is an honor to be recognized by Aragon Research for our groundbreaking communication and engagement platform and our customized content that helps improve employee retention, engage workforces and maximize the impact of internal communications."
Aragon Research's "Hot Vendors for Talent Management and Engagement" is available for download at: https://aragonresearch.com/special-report-aragon-research-hot-vendors-for-2015-part-iv/
About GuideSpark
GuideSpark, the leader in employee communications and engagement, transforms how organizations communicate and engage with their employees through customized video and mobile experiences for every stage of the employee life cycle, from onboarding to benefits, compensation and more. The solution is accessible via a robust platform that provides an interactive user experience and deep analytics on employee engagement. GuideSpark, named to the Inc. 5000 list of "America's fastest-growing companies," serves hundreds of enterprise customers across all industries and millions of employees. By leveraging content and technology, GuideSpark helps its customers transform their employee communications to increase engagement, create efficiencies by saving time and money, deliver consistent messaging and get peace of mind knowing that their employees understand the value of working for the company.