SOURCE: GuideSpark

GuideSpark

March 15, 2016 07:00 ET

GuideSpark Sponsoring SHRM Webcast Focused on Communicating Value of High Deductible Health Plans

MENLO PARK, CA--(Marketwired - Mar 15, 2016) -

WHO: 
GuideSpark, the leader in workforce communications; Larry Boress, president and CEO of the Midwest Business Group on Health; and Joanne Abate, assistant vice president of Global Health and Insurance Programs at Unum

WHAT:
Will present a SHRM webinar titled, "Communicating the High Value of Your High Deductible Health Plans."

WHEN:
Wednesday, March 23, 2016 at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT)

WHERE:
Registration can be accessed at: http://event.on24.com/wcc/r/1151963/99EE863CC015F331C0591174A9741508?partnerref=gsPR.

DETAILS:
With health care coverage continuing to evolve, a growing number of employers are offering their workforce access to high deductible health plans (HDHP). However, in some instances these plans have been met with resistance by employees who perceive the coverage as less valuable, with some even opting to scale back use of their benefits for fear of incurring extra costs. In order to overcome this perception and encourage participation, employers need to leverage a mix of strategic communication and education.

During this SHRM webcast sponsored by GuideSpark, Larry Boress, president and CEO of the Midwest Business Group on Health will discuss strategies for communicating the benefits of HDHPs to employees. Drawing on the experience of his own organization, Boress will share real-life examples and demonstrate how HDHP plans can actually help employees to lower costs and offer greater control of their health care planning. In addition, Joanne Abate, assistant vice president of Global Health and Insurance Programs at Unum will detail the communication techniques Unum used to encourage employees to take action during the first active enrollment period when HDHP was offered at the organization.

HR professionals and business leaders in the areas of benefits are encouraged to attend this complimentary webinar. Session attendees will take away actionable insights for building and implementing successful communication strategies that help employees understand the value of HDHP. 

Registration can be accessed at: http://event.on24.com/wcc/r/1151963/99EE863CC015F331C0591174A9741508?partnerref=gsPR.

About GuideSpark
GuideSpark has forever changed how employers communicate with their workforce. The robust SaaS platform delivers interactive video and mobile experiences, using each company's unique brand and voice, to inspire and engage their employees. GuideSpark serves 600+ enterprise customers, including 20% of the Fortune 500, with more than 10 million employees across all industries. In 2015 the company was named 7thfastest growing by Silicon Valley Business Journal, and 28th fastest software company on Deloitte's Technology Fast 500.

To learn more about workforce communications for benefits, financial wellness, corporate wellness, performance management, compliance or employee engagement, visit http://www.guidespark.com.