SOURCE: GuideSpark

GuideSpark

October 19, 2015 08:00 ET

GuideSpark to Uncover the Future of Financial Wellness in Upcoming SHRM Webcast

MENLO PARK, CA--(Marketwired - Oct 19, 2015) - HR, compensation and benefits leaders will gather for a SHRM webcast, featuring Bank of America Merrill Lynch and GuideSpark, which will spotlight the impact of financial wellness practices.

WHO: 
Kathy Raborn, strategic director of Employee Marketing for Bank of America Merrill Lynch, and John Wolff, co-founder and director, Major Accounts, for GuideSpark, the leader in employee communications and engagement

WHAT:
Will present a SHRM webcast titled, "Financial Wellness: Shiny New Object or Here to Stay?"

WHEN:
Thursday, October 29, 2015 at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT)

WHERE:
Registration can be accessed at: http://www.shrm.org/multimedia/webcasts/pages/1015financial.aspx

DETAILS:
More than half of the American workforce admits that personal financial challenges have impacted their performance at work. Others say that this stress is preventing them from living a healthy lifestyle. As a result, an increasing number of employers (73 percent according to a recent survey) are working to implement financial wellness programs to show support, promote financial health and reduce absenteeism, high turnover and low performance rates. However, the success of these programs depends on the employer's approach, be it a short-term campaign or long-term offering.

In this SHRM webinar, John Wolff, co-founder and director, Major Accounts, for GuideSpark, will join Kathy Raborn, strategic director of Employee Marketing for Bank of America Merrill Lynch, to consider financial wellness as "the new normal" and what this means for employers interested in offering a program. In addition, Wolff and Raborn will explain how employers can identify and develop a financial wellness program plus ways to ensure employees recognize its value and become actively engaged.

HR leaders involved with compensation or benefits and interested in integrating financial wellness into the offerings are encouraged to attend. Viewing the complete webcast qualifies for one SHRM or HR Certification Institute recertification hour. To register, visit: http://www.shrm.org/multimedia/webcasts/pages/1015financial.aspx.

About GuideSpark
GuideSpark has forever changed how employers communicate with their workforces. The robust SaaS platform delivers interactive video and multi-media user experiences, using each company's unique brand and voice, coupled with deep analytics to drive employee engagement and adoption. GuideSpark, named the #6 Best Place to Work in the Bay Area, serves over 500 enterprise customers across all industries and millions of employees. To learn more about employee communications, corporate wellness, performance management, or employee engagement, visit http://www.guidespark.com.

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