SOURCE: GuideSpark


July 08, 2015 07:00 ET

GuideSpark Webinar to Explore Open Enrollment Communications That Deliver ROI

MENLO PARK, CA--(Marketwired - Jul 8, 2015) - HR and Benefits leaders will come together for an educational webinar featuring Baker Hughes to learn how to translate Open Enrollment efforts into a measurable return on investment (ROI). 

Ruth Britto, HR leader at Baker Hughes, a leading oil and gas company, and Jay Krishnan, director of Product Marketing for GuideSpark, the leader in employee communications and engagement

Will present a complimentary webinar titled "Achieving a High ROI with Your Open Enrollment."

Thursday, July 16, 2015 at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT)

Registration can be accessed at:

Though Open Enrollment (OE) only lasts a few months, it is an incredibly busy and challenging season for HR departments. Given the amount of time and energy that goes into OE, many organizations struggle with how to measure the return on this investment. In order to better understand the impact of OE, organizations need to consider how their goals relate to their overall employee communications efforts.

During this insightful webinar, Jay Krishnan, director of Product Marketing for GuideSpark, will join Ruth Britto, HR leader at Baker Hughes, a leading oil and gas company, to discuss how Baker Hughes developed an effective, measurable OE communications strategy to reach its more than 50,000 employees in over 80 countries. Britto will explain how Baker Hughes used this communications strategy to drive change management and reduce costs by 77 percent. In addition, Britto will show how this success equated to a decrease of 38 percent in calls to the Baker Hughes support center during OE. Together, Britto and Krishnan will explore creative ideas that HR departments can leverage to get employees' attention this OE season as well as the best ways to track progress.

HR leaders involved in Open Enrollment planning who are interested in evolving their employee communications strategy and learning how to measure the effectiveness of their communications are encouraged to attend this engaging presentation. To register, please visit:

About GuideSpark

GuideSpark, the leader in employee communications and engagement, transforms how organizations communicate and engage with their employees through customized video and mobile experiences for every stage of the employee life cycle, from onboarding to benefits, compensation and more. The solution is accessible via a robust platform that provides an interactive user experience and deep analytics on employee engagement. GuideSpark, named to the Inc. 5000 list of "America's fastest-growing companies," serves hundreds of enterprise customers across all industries and millions of employees. By leveraging content and technology, GuideSpark helps its customers transform their employee communications to increase engagement, create efficiencies by saving time and money, deliver consistent messaging and get peace of mind knowing that their employees understand the value of working for the company.

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