SOURCE: Guinness Storehouse

Guinness Storehouse

January 24, 2012 09:07 ET

GUINNESS STOREHOUSE Launches New Smartphone Application

Take a Multi Lingual Virtual Tour, Purchase Tickets or Download Tasty Recipes With the Touch of a Button or Screen

DUBLIN, IRELAND--(Marketwire - Jan 24, 2012) - GUINNESS STOREHOUSE®, Ireland's No. 1 international visitor attraction, officially launched a new mobile phone application, arming visitors with a breadth of new capabilities to enhance their GUINNESS STOREHOUSE experience. With an existing interactive digital presence on Facebook, Twitter and YouTube, the GUINNESS STOREHOUSE developed the new App to allow visitors and fans access to their favourite attraction at the touch of their fingertips.

Once downloaded free-of-charge onto any iPhone, iPad, Android or BlackBerry smartphone, the GUINNESS STOREHOUSE App can help users map their journey to the building with the help of Google maps, and help them navigate through the building with a digital map. In addition, visitors can purchase tickets at a 10% discount, and avoid ticket lines upon arrival, as well as check opening times.

"Our new multi-functional app allows us to connect with visitors in a modern and unique way, keeping them up-to-date on all things GUINNESS STOREHOUSE," says Lisa Fitzsimons, Marketing Manager, GUINNESS STOREHOUSE.

Located in the heart of the historic St. James Gate GUINNESS® brewery in Dublin, GUINNESS STOREHOUSE is home to an old fermentation plant, transformed into a seven-story visitor attraction that tells the history of the birth and the making of the world famous beer.

The App offers fully digitized tours in English, German, Spanish, Italian and French. These tours feature unique and interactive hotspots, which showcase specific points of interest on each floor through the use of photos, video and descriptions. These hotspots include the GUINNESS Ingredients exhibit, the GUINNESS Advertising exhibit and the Cooperage exhibit, which showcases the ancient craft of barrel making.

The App's Dublin Skyline feature enables users to enjoy incredible 360-degree views of Dublin and beyond -- a feature for fans unable to make the trip to GUINNESS STOREHOUSE or for future visitors interested in the views they will experience atop the GUINNESS STOREHOUSE Gravity Bar on the 7th floor. The Dublin Skyline option offers information about 18 tourist attractions in Dublin in view from the panoramic bar -- an educational resource while enjoying a complimentary pint for consumers of legal drinking age or even a delicious GUINNESS-infused meal.

For foodies, the GUINNESS STOREHOUSE App enables users to watch the GUINNESS STOREHOUSE executive chef, Justin O'Connor, conduct video cooking demonstrations, as well as have access to GUINNESS recipes such as GUINNESS Brown Bread and GUINNESS and Beef Stew from FIVE, the newly launched GUINNESS and Food Experience. Whether using GUINNESS as a key cooking ingredient or enjoying a pint with friends, GUINNESS reminds all consumers to drink responsibly.

In addition, the App features a unique photo gallery page, which enables GUINNESS STOREHOUSE visitors to upload images from their visit with ease and view a gallery of 25,000 visitor photos since 2008. Amateur photographers will be able to enter the monthly GUINNESS STOREHOUSE Photo Competition via the App, offering the chance to win a monthly prize or the ultimate prize of EUR 1,000 for one annual winner.

Developed by GUINNESS STOREHOUSE., the GUINNESS STOREHOUSE App is available for download on the majority of smartphones. iPhone and iPad users need to simply search "Guinness Storehouse" on the iTunes App Store, and Android users can search the same terms "Guinness Storehouse" in the Android Market. BlackBerry users can search the term "Guinness Storehouse" in the BlackBerry App World Store.

For further details on the Guinness Storehouse App, go to

GUINNESS STOREHOUSE is Ireland's number-one visitor attraction, providing an unforgettable welcome and a magical journal deep into the heart of the world famous GUINNESS brand and company. This historical building is central to Dublin's and Ireland's heritage, and has been continually updated to create a blend of fascinating industrial tradition with a contemporary edge. The seven floors bring to life the rich heritage of GUINNESS, telling the story from its origins at St. James's Gate in Dublin to its growth as a global brand, known all around the world. GUINNESS STOREHOUSE is also home to the GUINNESS Flagship Retail Store, packed with unique and exclusive merchandise and memorabilia. The GUINNESS STOREHOUSE experience comes complete with the world's largest pint glass which would hold 14.3 million pints of GUINNESS, GUINNESS memorabilia, and GRAVITY® Bar, offering 360-degree views of Dublin and beyond from the seventh floor. Visitors will be able to witness experiential exhibits featuring the ingredients and the craft of brewing GUINNESS, the artistry of transporting GUINNESS around the globe, the iconic GUINNESS advertising that has made GUINNESS a favourite Irish brand across many continents, food infused with GUINNESS, and the art of pouring a GUINNESS pint. For more information, go to

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