SOURCE: The Guitammer Company

The Guitammer Company

July 15, 2015 08:30 ET

Guitammer and Lumiere Pavilions Extend 4D Cinema Partnership

Growing China Theater Chain Will Feature Over 640 4D Seats in Three New Cinemas - Shenyang, Wuhan and Yancheng

WESTERVILLE, OH and BEIJING, CHINA--(Marketwired - Jul 15, 2015) - The Guitammer Company (OTCQB: GTMM), a leader in haptic-tactile broadcasting technology and hardware for sports, cinemas and consumers, and Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China, announced today that they are expanding their partnership with the addition of three new Lumiere Digital cinemas in Shenyang, Wuhan and Yancheng. All three are slated to open in the late summer or early fall of this year.

"This brings our total to 12 LD brand theaters in 13 locations across China, each of which features the best in class for projection, sound and of course, every seat is powered by Guitammer's 'Synchronized Low-Frequency Vibration System,' an enhancement to low frequency sound experiences, i.e. explosions," stated Jimmy Wu, Lumière's founder and CEO. "The ticket prices for LD auditoriums are higher in each location and always sold out whenever a blockbuster movie releases. It means LD theater has higher return on investment. We expect to open more LD theaters including adding more on existing locations. Needless to say, there are other '4D seat' available in the market. However, my system selection criterion is based on 'the cinema is the place to restore the movie production'; I do not believe any technical invention in cinema that is not used during the movie production. The ButtKicker from Guitammer serves my 'sound experience enhancement' purpose perfectly. I am confident with Guitammer's ButtKicker and will continue integrate it into our LD brand theaters."

Mark Luden, President of Guitammer, stated, "These new theatres will bring our total deployment with Lumière to more than 3,800 seats all across China. And, this is the second sale we will have made direct to Lumière from our joint venture manufacturing partner in Ningbo, China increasing the economic benefits for both Lumière and ourselves."

To find the nearest Lumiere Digital theater with "4D Cinema powered by ButtKicker" seats visit www.thebuttkicker.com/movie-theaters.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in haptic-tactile broadcasting technology and hardware for sports, cinemas and consumers ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful and virtually indestructible. They are used around the world by leading entertainment and theater companies such as: Regal Entertainment Group, AMC Theatres, Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio and are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker." 

The Guitammer Company's patented and patent pending broadcast technologies, "ButtKicker Live!® or "4D Sports powered by ButtKicker," enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. "4D Sports powered by ButtKicker" technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts.

For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.shakemycouch.com. To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/TheButtKicker and www.twitter.com/TheButtKicker.

Safe Harbor

This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

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