SOURCE: The Guitammer Company

The Guitammer Company

October 04, 2017 13:22 ET

Guitammer and Ferco Seating Join Forces to Increase International Sales of the "ButtKicker Cinema System"

Ferco Secures First "BCS" Sale with Legend Cinema for Cambodian Project

WESTERVILLE, OH--(Marketwired - Oct 4, 2017) - The Guitammer Company (OTCQB: GTMM), creators of haptic-tactile broadcasting and award-winning ButtKicker® low frequency audio transducers, and Ferco Seating Systems, a leading seating manufacturer for the cinema, sports, education and auditorium markets and part of the kotobuki group of companies announced today they had entered into an exclusive distribution agreement for sales of Guitammer's "ButtKicker Cinema System" in Japan, Hong Kong, Australia, New Zealand, South East Asia, and for select exhibitors in the Middle East, and that Ferco had secured its first sale of the System with Legend Cinema for a cinema in Cambodia.

"Being in the cinema business for a long time, I've experienced many, if not, all of the motion, 4D and other type of specialty effects seating, but I've never experienced the combination of realism, simplicity of use because it works for all and every movie automatically, cost effectiveness and credibility that Guitammer has. We could and have been asked to represent many products and companies, but this is the first one I and the entire team at Ferco are willing to bring to our customer base. Initial interest in the system is good and we expect to do quite well with Guitammer, and we are quite pleased that Legend has decided to install the system for 155 seats in Hall 1 of their Exchange Square cinema," said Tim Barr, Ferco's CEO.

Guitammer's Cinema System is used worldwide to add an amazingly lifelike immersive experience for every seat at an affordable price point in over 200 auditoriums and over 40,000 seats. The system works equally well for any brand of luxury recliners and traditional seats. The system is ideal for reseated auditoriums and as a retrofitted enhancement for existing cinemas. The system is deployed by the three largest US exhibitors, AMC, Regal and Cinemark, as part of their Premium Large Format upgrades, in three IMAX theaters, cinemas throughout mainland China and Hong Kong. In addition, the system is gaining popularity in Europe and in the Middle East with locations in Romania and Qatar slated to open later this year.

Ferco's showrooms in Kuala Lumpur, Malaysia, Mitchem, Victoria, Australia and Dubai, UAE are all equipped with and able to offer demonstrations of the ButtKicker Cinema System.

For sales information or to request more information please visit Ferco at www.fercoseating.com / marketing@fercoseating.com or visit or Guitammer at www.guitammer.com/theaters / cinema@guitammer.com

About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low-frequency audio products and broadcast technology. The Guitammer Company's patented and patent-pending broadcast technology "4D Sports powered by ButtKicker®," enables the excitement, impact, and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. The technology is available for cable, satellite, fiber optic, IPTV, and over-the-air broadcasts. For more information see http://guitammer.com/broadcast-technology.

The company's innovative and award-winning line of patented ButtKicker brand low-frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful, and virtually indestructible. They are used around the world by leading entertainment and theater companies such as AMC Theatres, Regal Entertainment, Alamo Drafthouse, IMAX, Disney, and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters by consumers for video games, simulators, and car audio. They are distributed by Pearl Drums for musicians under the trade name "Pearl's Throne Thumper by ButtKicker." For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.shakemycouch.com. To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/TheButtKicker and www.twitter.com/TheButtKicker.

About Ferco
Set amidst picturesque countryside, our UK Headquarters is based in Shrewsbury, one of the UK's finest medieval market towns. For the last thirty years we have specialised in designing and manufacturing spectator seating for venues across the world.

The demand for luxury cinema seating is rapidly increasing -- right across the globe exhibitors are embracing premium cinema. Whether you are an independent boutique or a large multiplex, Ferco Seating can help you provide the ultimate cinematic experience.

Cinema is one of the most powerful forms of entertainment -- a larger than life screen, comfortable cinema chairs, coupled with an incredible sound and lighting system. The movie theatre experience brings with it bold entertainment, a complete package providing total immersion in unbeatable style. The screen, sound, lighting and seats all contribute towards the unique experience and seating is a key feature.

Visit www.fercoseating.com for product information. To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/fercoseatingmy/ and www.twitter.com/FercoSeatingMY

All trademarks appearing herein are the properties of their respective owners.

Safe Harbor:

This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

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