Guitammer and Lumiere Pavilions Further Expand 4D Partnership With Addition of 818 New ButtKicker-Enabled Seats at Three Current Theater Complexes

WESTERVILLE, OH and BEIJING, CHINA--(Marketwired - Sep 6, 2016) - The Guitammer Company (OTCQB: GTMM), the worldwide leader in haptic-tactile broadcast technology and creator of the award-winning ButtKicker®-brand low frequency audio transducers that provide a uniquely immersive entertainment experience, announced today that its Beijing, China-based partner, Lumiere Pavilions (Sichuan Lumiere Cinema Co. Ltd.), is further expanding its ButtKicker system footprint by more than 20% to over 4,600-enabled seats across China, and counting. Lumiere recently placed a new order with Guitammer that covers 818 additional seats, which are all LD equipment upgrades to its current Guiyang, Beijing Qiaofu and Nanjing Hongyang theaters.

"The global popularity of a wide array of premium in-theater features continues to be a key catalyst for driving the exponential growth Guitammer is achieving in our cutting-edge 4D cinema offerings and further underscores the fact that moviegoers around the world value and enjoy the uniquely immersive effects our ButtKicker products bring to the overall cinema-going experience," said Guitammer President, Mark Luden. "For example, Regal and AMC -- the domestic US leaders -- have a combined total in excess of 4400 ButtKicker enabled seats already, and we expect that number to continue expanding in the near future," he added.

To find the nearest Lumiere Digital theatre with "4D Cinema powered by ButtKicker" seats, visit www.thebuttkicker.com/movie-theaters.

For a complete listing of all ButtKicker-enabled theaters, www.guitammer.com/theaters.

About The Guitammer Company (www.guitammer.com)

A global leader in low frequency haptic-tactile audio products and broadcast technology. Its patented and patent pending broadcast technologies -- via cable, satellite, fiber optic, IPTV, and over-the-air -- enable broadcasts featuring the excitement, impact and feeling of live sporting events, together with with the sound and video, putting viewers right into the action... whether they are at home or at the live event. More information at www.guitammer.com/4Dsports.

The Company's innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers help users feel low-frequency sound (bass). They are musically accurate, powerful and virtually indestructible. ButtKicker transducers are used by a wide range of worldwide entertainment industry leaders, including: AMC Theatres, Regal Entertainment, Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions. Other uses include world-famous musicians (via Pearl Drums), home theaters, video games, simulators and car audio, to name a few. The Guitammer Company is based in Westerville, OH. Follow us on Social Media via www.facebook.com/TheButtKicker and www.twitter.com/TheButtKicker.

Safe Harbor:

This contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.