Guitammer Reports Strong Cinema Installation and Backlog Growth in Q3

WESTERVILLE, OH--(Marketwired - Oct 6, 2016) - The Guitammer Company (OTCQB: GTMM), the worldwide leader in haptic-tactile broadcast technology and creator of the award-winning ButtKicker®-brand low frequency audio transducers that provide a uniquely immersive entertainment experience, announced today that it shipped equipment for a combined 17 new auditoriums totaling over 3,700 ButtKicker®-enabled seats for installations at movie theater exhibitors in the US and China in the third quarter of 2016.

Additionally, the Company has a backlog of purchase orders for 18 auditoriums totaling over 3,500 more ButtKicker-enabled seats. These additional auditoriums are expected to open during Q4 of 2016 or in Q1 of 2017, and shipments will be made as required by the exhibitor's respective installation schedules.

During Q3, 14 auditoriums representing approximately 2,900 new ButtKicker-enabled seats were shipped in the US and 3 new auditoriums with approximately 800 seats were shipped to China.

"We are very pleased that the two U.S. cinema market leaders continue their growing deployment of ButtKicker products in conjunction with Premium Large Format (PLF) theater expansion plans," said Guitammer President Mark Luden. "China-based Lumiere Pavilions is now adding more ButtKicker-enabled seats and auditoriums to locations that have previously had installations, which we view as strong tangible proof of the return-on-investment that our unique products bring to exhibitors across the world," he added.

For a complete listing of all ButtKicker-enabled theaters, www.guitammer.com/theaters.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency audio products and broadcast technology. The Guitammer Company's patented and patent pending broadcast technologies, "4D Sports powered by ButtKicker", enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. The technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts. For more information see www.guitammer.com/4Dsports.

The Company's innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful and virtually indestructible. They are used around the world by leading entertainment and theater companies such as: AMC Theatres, Regal Entertainment, Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio and are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker". For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.shakemycouch.com . To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/TheButtKicker and www.twitter.com/TheButtKicker.

Safe Harbor:

This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.