SOURCE: Interactivation

January 08, 2010 10:32 ET

Guitar World and CONCERT.TV Form Partnership

Guitar World's Video Interviews with Guitar Heroes to Air on Leading Music VOD Network

NEW YORK, NY--(Marketwire - January 8, 2010) - Guitar World magazine and CONCERT.TV today announced a media content partnership that will offer Guitar World's premium video content on CONCERT.TV, the Video-on-Demand (VOD) network that exclusively showcases live music programming. Every month, new content will be aired from Guitar World's vast video archive, including interviews with the who's-who of contemporary guitar heroes from all genres of music, from legendary rockers like Metallica's Kirk Hammett to venerable blues icons like Buddy Guy.

The first installment will begin airing on February 15, 2010 and includes exclusive interviews with Slayer, Living Colour and Five Finger Death Punch. Additional upcoming series will include Kings of Leon, Alice in Chains, John Mayer, Lynyrd Skynyrd, Night Ranger and more.

"We are very excited for this opportunity to have our branded video content distributed nationally on such a high-quality digital TV platform," says Guitar World publisher Greg Di Benedetto. "CONCERT.TV has redefined the at-home music viewing experience and provides us with an even more targeted audience, with greater reach for our marketing partners and advertisers."

CONCERT.TV is available nationwide in 30 million VOD homes via Comcast, DirecTV, Verizon FiOS, DISH Network, Charter, Insight and Cox.

"As the leading publication for guitar players and fans, Guitar World's video content will be very attractive to CONCERT.TV's demographic," said Joe Covey, CEO of Concert TV. "This partnership will give fans access to rarely viewed footage and interviews of their favorite guitar heroes at their leisure."

ABOUT CONCERT.TV

CONCERT.TV, is an on-demand television network dedicated to live music performance, music documentary and lifestyle programming. Offering quality live music performances from acts ranging from Alicia Keys to ZZ Top, CONCERT.TV supports an audience looking for more than just a music video. CONCERT.TV is carried by cable and satellite companies including Charter, Comcast, Cox, Verizon FiOS, Insight Communications, DISH Network and DirecTV and is in 30 million homes in every major US market. For more information go to http://www.concerttv.com/.

ABOUT FUTURE

Future, plc is an international special-interest media group that is publicly traded on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today it has operations in the U.K. and U.S. and creates more than 180 special-interest publications, web sites and events for people who are passionate about their interests. Future holds strong market positions in games, music, technology, action sports, film, automotive and crafts. Its most popular publications in the U.S. include Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Guitar World, Revolver, Maximum PC and MacLife. Future sells more than 4 million magazines each month, attracts more than 11 million unique visitors to its websites, and hosts 16 annual live events that attract hundreds of thousands of enthusiasts.

Contact Information